Marketing Specialist

Description:

Join Our Team as a Marketing Specialist – 2025 Is Your Year to Shine!

Are you passionate about marketing and ready to make an impact in the digital world? Certco, Inc. – recognized as a 2024 & 2025 Top Workplace – is seeking a driven Marketing Specialist to help transform how our retailers connect with customers and grow their business. This is your chance to work on exciting projects, drive innovation, and play a key role in the digital evolution of independent grocery retail!

What You'll Do

• Be the go-to expert for Certco’s digital marketing programs – helping our retailers thrive in a competitive market
• Manage and optimize retail websites, post digital promotions, and support onboarding of new retailers
• Use data and KPIs to make smart, growth-focused decisions and share insights with internal teams and retailers
• Lead the charge on SEO, content creation, and digital strategies that boost visibility and sales
• Collaborate with sales and category management teams to fill promotional gaps and deliver high-impact campaigns
• Support retailers with solutions that drive more customers, sales, and unit volume
• Assist with email marketing and digital asset creation for campaigns

Why You'll Love Working Here

Career Growth: This role offers hand-on experience and a pathway to advance in digital marketing and eCommerce

Innovation & Impact: You’ll be on the front lines of digital transformation, directly helping retailers succeed.

Amazing Benefits:

• Competitive salary + growth opportunities
• Premium low-cost insurance (health, dental, vision, life, disability)
• Generous 401k match, profit sharing, and PTO
• Flexible schedule — no weekends or holidays!

Award-Winning Culture: Named a Top Workplace in Wisconsin, Certco is committed to teamwork, integrity, and supporting our employees’ success.

What We're Looking For

• A degree in Marketing, Data Analytics, or related field (or equivalent experience)
• 2+ years of experience in marketing, digital programs, or retail preferred
• Strong tech skills, including Google Analytics & Excel
• Excellent communication and organizational skills
• A detail-oriented, fast-paced problem solver who thrives on collaboration

Requirements:

Position Summary

The Marketing Specialist is responsible for loading, analyzing, and reporting back on all the digital promotions. This person must have a desire to learn how marketing and technology work together to accomplish key goals for Certco, Inc. retail owners and brands such as driving top-line sales and item movement. This person will be responsible for advanced knowledge of all digital programs and offerings to stores.

Essential Job Functions

• Own creation of and reporting out of KPI’s to assist Certco, Inc. and retailers in making business decisions
• Responsible for Search Engine Optimization (SEO) for Certco, Inc. and retail owner websites
• Writes content as needed
• Drive data driven decisions based on various data touchpoints through consistent reviews and presentations
• Develop cross functional relationships with Certco, Inc. sales department
• Inform both retailers and internal stakeholders on upcoming events, progress of the event and recap the event for the appropriate visibility of the programs
• Identify promotional gaps by evaluating competitive programs
• Research and recommend digital strategies and programs that could increase overall sales and revenue
• Lead, manage and communicate eCommerce and digital opportunities internally and externally
• Load digital promotions into Vendor Portal and communicate as needed with category management and sales teams as well as brands/manufacturers for planning purposes
• Post promotions to Retailer’s SharePoint and providing communication internally and externally
• Work with the Marketing Manager to review strategies that will lead to retailer and brand participation in the Marketing Services digital product portfolio
• Assists social media specialist with email marketing
• Work with Marketing Manager to request digital asset creation
• Other duties as assigned by management
• Is regular in attendance and complies with the Company Attendance Policy

Knowledge, Skills, and Abilities

• Strong written and verbal communication skills
• Ability to work at a fast pace
• Excellent technology skills including Google Analytics
• Efficient in using shared drives and Excel / Pivot Tables
• Skilled in operating various office equipment and computer equipment
• Ability to pay close attention to detail and coordinate various activities simultaneously
• Highly organized
• Ability to communicate with customers, co-workers, and business contacts in a courteous and professional manner
• Ability to work with minimal supervision
• Ability to maintain confidentiality

Education and Experience

• Degree in Marketing and/or Data Analytics fields/disciplines preferred or equivalent experience
• Retail marketing experience preferred
• Ideal candidate will have at least two years of experience

Certco is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.