Marketing Specialist

Duties and Responsibilities:

- Marketing Analysis: Identify market opportunities and trends to inform marketing strategies. Approve and track to budget marketing expenditures. Thorough understanding of executing demand, generation, prepositioning strategies, and acting on insights from performance metrics.

- Campaign Development: Plan, coordinate, and implement marketing campaigns across various channels, including digital and traditional media.

- Content Creation: Develop engaging content for marketing materials, social media, and websites to attract and retain customers. Construct and distribute monthly newsletters. Understand and guide efforts in graphic design as well as website creation and maintenance.

- Performance Monitoring: Analyze campaign performance metrics to assess effectiveness and make data-driven decisions for future strategies. Set and achieve strategic goals related to social media metrics, advertising, and marketing campaign initiatives.

- Collaboration: Work closely with sales, product development, and other departments to align marketing efforts with business objectives. Build and manage a network of reliable external agencies and marketing professionals to supply marketing services. Support organization in event planning and promotional activities.

Required Skills and Qualifications

- Education: A bachelor's degree in marketing, business, or a related field is typically required. Additional qualifications or relevant areas can enhance job prospects.

- Experience: Position requires at least 2-3 years of experience in marketing or related roles, with a proven track record of successful marketing campaigns.

- Technical Skills: Proficiency in marketing tools, SEO, content management systems, and analytics platforms is essential.

- Soft Skills: Strong communication, creativity, analytical thinking, and project management skills are crucial for success in this role.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off

Experience:

• Marketing: 3 years (Required)

Ability to Commute:

• Salem, OR 97301 (Required)

Work Location: In person