Marketing Specialist

Job description

Location: Bangalore, Karnataka

Employment Type: Full-Time

Experience Level: 2–4 years

We're seeking a Marketing Specialist who loves experimenting with campaigns and building genuine online presence. You'll run weekly marketing initiatives, write content that resonates, and help us grow organically through smart community engagement. This role is perfect for someone who gets excited about trying new marketing tactics and believes authentic engagement beats aggressive promotion every time.

Key Responsibilities

Campaign Management & Execution

• Plan and launch weekly ad-hoc Ad campaigns based on what's trending or relevant
• Test 2-3 new marketing ideas in a couple of weeks to see what sticks
• Manage campaigns from idea to execution in 3-5 days
• Track what works and double down on winners
• Build a simple repository of successful campaign templates
• Keep things fresh while maintaining brand consistency

Content & Blog Management

• Write 1-2 engaging blog posts per week that add real value
• Develop content that explains our product without being salesy
• Create social media content that people actually want to engage with
• Build a content calendar while staying flexible for timely opportunities
• Repurpose content across different channels effectively

Reddit & Organic Growth

• Build genuine presence in 5-7 relevant subreddits
• Share valuable insights and engage authentically with communities
• Create Reddit posts that contribute to discussions, not just promote
• Monitor brand mentions and join conversations naturally
• Learn what resonates with different communities
• Turn community feedback into marketing insights

Growth Initiatives (Once You're Settled)

• Identify new channels worth exploring
• Build relationships with micro-influencers in our space
• Develop partnerships that make sense for both parties
• Help shape our overall marketing strategy as we grow

Required Skills & Experience

Must-Haves

• 2-4 years of marketing experience (startup experience is a plus)
• SEO knowledge
• Email marketing experience
• Active Reddit user who understands the platform
• Experience running social media campaigns
• Basic understanding of marketing metrics and analytics
• Comfort with trying new things and learning from failures
• Self-starter attitude with ability to manage your own time

Nice-to-Haves

• Experience in SaaS or tech startups
• Personal blog or side project you've marketed
• Experience with content management systems
• Basic design skills (Canva level is fine)

What We're Really Looking For

Marketing Instincts

• Creativity Over Budget : Make smart choices with limited resources
• Authentic Voice : Write like you're talking to a friend, not a prospect
• Trend Awareness : Know what people are talking about online
• Community First : Understand that giving value gets attention
• Test & Learn : Not afraid to try things that might not work

Work Style

• Bias for Action : Better to launch and learn than perfect forever
• Organized Chaos : Juggle multiple initiatives without dropping balls
• Data Informed : Check metrics without obsessing over them
• Team Player : Collaborate with product, sales, and design
• Growth Mindset : Eager to learn and expand your skills

Success Metrics

First 30 Days

• Launch your first 3-4 ad campaigns
• Publish 4+ blog posts
• Join and start contributing to relevant subreddits
• Set up basic tracking for your initiatives
• Get familiar with our product and customers

First 90 Days

• Run 12+ campaigns with clear learnings
• Build rhythm of consistent content creation
• Establish positive presence in 5+ communities
• Generate first leads from organic efforts
• Identify biggest opportunities for growth

First 6 Months

• Increase organic traffic by 25-30%
• Build email list to 1,000+ subscribers
• Create at least one piece of content that really takes off
• Develop repeatable processes for what works
• Start mentoring or hiring your first team member

Why This Role is Great for You

You should apply if you:

• Want to own marketing at an early-stage startup
• Prefer doing over planning
• Enjoy the challenge of organic growth over paid ads
• Like wearing multiple hats and learning new skills
• Want direct access to founders and product decisions
• Believe great marketing is helpful, not pushy
• Have ideas you're excited to try
• Want your work to directly impact company growth

Your Background Might Include

• Working at an early-stage startup (Series A or earlier)
• Running marketing for your own side project
• Being the sole marketer or part of a small team
• Agency experience with multiple clients
• Community management or content creation roles
• Any role where you had to be scrappy and creative

Interview Process

1. Quick Chat : 30-min call to discuss your experience and interests
2. Portfolio Review : Walk us through your favorite marketing work
3. Mini Project : To be decided according to your experince

What We Offer

• Competitive salary based on experience
• ESOPS that could be meaningful
• Real ownership of marketing with room to grow into leadership
• Direct mentorship from founders who've done this before
• Budget that grows as you prove what works
• Learning budget for courses and conferences
• No bureaucracy – your ideas can ship same day