Marketing Specialist

• Fluent English Language,Working knowledge of HTML, CSS, and JavaScript development, constraints and experience with popular content management systems (Wordpress, Drupal, Convio, Kintera, etc.), Solid understanding of performance marketing, conversion, and online customer acquisition, In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends), Up-to-date with the latest trends and best practices in SEO, SEM and SMM., Proven SEM experience managing PPC campaigns across Google, Yahoo, Bing., Excellent verbal and written communication skills, Courses in appropriate field (recommended)
• RESPONSIBILITIES:
• Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI
• Write original, powerful content for blogs and websites.
• Research and administer social media tools, develop and implement social media strategy
• Maintain branding and presence on social networking sites, including: LinkedIn, Facebook, Google+, YouTube and Instagram. Draft social content, posts, and website copy.
• Will also be responsible for crafting site promotions, email newsletters
• Work cooperatively with key team members, clients and vendors.

Job Types: Full-time, Permanent

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person