Marketing Specialist

THE OPPORTUNITY

We are a well-established wholesaler of restaurant front- and back-of-the-house supplies, located in central New Jersey. We are looking for an experienced, talented Marketing Specialist to join our team.

Responsibilities

• Create content for both digital and printed media; execute marketing campaigns across various channels.
• Update and maintain product specifications and pricing in the ERP system and marketing literature.
• Organize and manage trade shows and other marketing events to increase company visibility and present products to prospective customers.
• Conduct competitive research by analyzing competitors’ pricing, sales strategies, marketing tactics, and distribution channels to support informed management decisions.
• Perform market research to gather and analyze data; identify potential products and provide insight for product development.
• Assist in the development of new products, including conducting competitive analysis and formulating pricing strategies.
• Perform additional duties and assist with special projects as assigned.

Requirements

• Bachelor’s degree in marketing, business administration or other related fields
• 2-4 years of related work experience, including copywriting and proofreading experience
• Work experience in the foodservice industry a plus
• Proficiency in graphic design/editing (e.g., Photoshop, Canva) and email marketing tools (e.g., Canva) a plus
• Photography skills and experience a plus
• Bilingual in Mandarin and English preferred
• Flexibility to work extended hours or travel as needed

Qualifications & Skills Needed for Success

• Knowledge of market research and product validation techniques
• Extremely action, organized and detail-orientated
• Excellent communication skills both verbally and in writing
• Ability to follow direction, multi-task and work under pressure to meet deadlines
• Project and time management skills; ability to rearrange tasks as priorities change
• Analytical and problem-solving skills
• Proficiency in Microsoft Office Suite
• Valid U.S. driver’s license and ability to drive.
• H-1B visa sponsorship is available if necessary.

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

• Employee discount
• Health insurance
• Paid time off

Work Location: In person