Marketing Specialist

Location: Dubai - Hybrid

Reporting to: Chief Growth Officer (CGO)

At  Deed , we’re redefining how people think about real estate investing, turning something complex and intimidating into something clear, credible, and accessible.

We’re looking for a  hands-on marketing specialist  who can combine strategy, creativity, and execution. You’ll drive content, campaigns, and community to fuel Deed’s growth from the ground up. If you thrive in a fast-paced startup, want ownership from day one, and care about work that actually moves the needle, you’ll fit right in.

What You’ll Do

Campaigns & Strategy

• Plan and execute integrated campaigns (social, email, paid, PR, offline) that build awareness and drive sign-ups.
• Manage the editorial calendar and ensure consistent messaging across all channels.
• Run influencer/UGC campaigns end-to-end (briefing, content review, reporting).

Content & Storytelling

• Create and edit short-form video content (Reels, TikToks, Shorts) comfortable appearing on camera.
• Write sharp copy for ads, landing pages, emails, and scripts.
• Publish blog posts, newsletters, and social posts that educate and inspire investors.

Analytics & Optimisation

• Monitor KPIs (CAC, CPL, conversion funnels, engagement, retention).
• Use tools like GA4, HubSpot, Klaviyo, Looker Studio, Power BI to track and optimize.
• Run A/B tests and continuously iterate on campaigns.

Collaboration & Brand

• Work with Product & Design on UX copy (website, onboarding, in-app).
• Align with Sales/SDR to ensure smooth lead flow and qualified hand-off.
• Partner with Success to showcase investor stories and build community trust.
• Uphold brand guidelines and ensure Deed’s voice stays sharp, credible, and user-first.

Offline & PR

• Support events, activations, and PR moments that drive visibility and credibility
• Contribute ideas and execution to offline initiatives that connect with users directly.

You’ll Be a Fit If You

• 2–5 years’ experience in brand, content, or growth marketing (startup/fintech/proptech a plus).
• Fluent in English and Arabic.
• Confident both on and off camera; skilled in short-form video and storytelling.
• Strong copywriter, clear, persuasive, strategic.
• Comfortable with CapCut, Canva, Adobe Premiere, Figma (or quick to learn).
• Data-driven and analytical, you care about what works and track it.
• Use tools like GA4, HubSpot, Klaviyo, Looker Studio, Power BI (experience with customer engagement platforms such as Braze, WebEngage, or CleverTap is a strong plus)
• Emotionally intelligent, adaptable, and genuinely user-focused.
• Motivated to challenge how people think about money, investment, and income.

What Success Looks Like

• Consistent growth in sign-ups, KYC completions, and funded investors.
• Content and campaigns that spark real engagement and trust in the brand.
• Well-documented, data-driven strategies that adapt fast to market realities.
• Deed’s brand positioned as credible, modern, and investor-first across the region.

What You Get

• A front-row seat to one of Dubai’s boldest PropTech brands.
• Direct mentorship and exposure to the leadership team.
• Real responsibility and portfolio-worthy work from day one.
• A mission-driven, collaborative environment where your ideas directly shape growth.

About Deed

Deed is a fractional property investment platform on a mission to make  prime real estate investment accessible to everyone worldwide . We simplify the investment cycle, allowing investors to enjoy rental income and long-term capital appreciation without the hassle. We value innovation, transparency, and collaboration, and we’re building a team of passionate professionals who believe in unlocking opportunities for all.