Marketing Specialist

About the Company

Position Overview

As the Marketing Specialist at Nao Medical, you will be responsible for driving brand visibility, patient acquisition, and retention across multiple digital and local channels. You will develop and execute high-impact marketing strategies while optimizing content, creative, and media performance to achieve measurable ROI.

This role is ideal for a self-starter who thrives in a fast-paced, innovative healthcare environment—someone who can think strategically, act quickly, and measure success relentlessly.

Why Join Nao Medical

At Nao Medical, marketing goes beyond promotion—it’s about transforming how communities experience healthcare. This role offers:

• Strategic Impact: Shape the marketing strategy that drives patient growth, engagement, and retention across our multi-specialty clinics.

• Creative Ownership: Lead content creation and media campaigns that define Nao Medical’s brand voice and digital presence.
• Data-Driven Growth: Join a culture that rewards initiative, embraces innovation, and supports ambitious professionals.

• Career Development: Join a team that values initiative, creativity, and continuous learning in one of the fastest-growing healthcare startups in New York.

Primary Responsibilities

• Strategic Brand, Content & Media Leadership (Focus on ROI)

• • Marketing Strategy: Develop and own comprehensive marketing plans to achieve patient acquisition and retention goals with optimal Cost Per Acquisition (CPA).
  • Content Creation & SEO: Lead the development of high-performing content across social media, web, and ads—ensuring optimization for conversions and SEO.
  • Creative Optimization: Test, analyze, and refine ad copy, visuals, and landing pages to improve conversion rates across acquisition and retention campaigns.
  • Trend Analysis: Stay ahead of emerging media and platform trends to continuously improve marketing efficiency and engagement.
  • Brand Stewardship: Maintain a strong and consistent brand identity across all internal and external communications.

• Patient & Community Engagement (Focus on Local & Retention)

• • Local Marketing: Develop localized and proximity-based marketing campaigns to boost clinic visits and community engagement.
  • Retention Strategy: Design and implement lifecycle marketing (CRM, email, SMS) to maximize patient loyalty and repeat visits.
  • KPI Management: Define and track key marketing metrics, including ROI, LTV, and CPA, and present insights to leadership for continuous improvement.
• Execution & Collaboration
• • Team & Vendor Coordination: Collaborate with internal teams (Design, Development) and external vendors to deliver on-brand, cost-effective marketing assets.
  • Cross-Functional Partnership: Work closely with Executive and Clinical Leaders to align campaigns with business objectives and clinic capacity.

  • Compliance: Ensure all marketing activities adhere to healthcare industry standards and HIPAA guidelines.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.

• 4+ years of experience in digital marketing, performance marketing, or brand management (healthcare experience preferred).

• Strong understanding of paid media channels (Meta, Google Ads, etc.) and marketing analytics tools.
• Demonstrated experience in SEO, content marketing, and social media management.
• Excellent communication skills with a keen eye for detail and design.
• Data-driven mindset with the ability to translate performance metrics into actionable insights.

• Proactive, organized, and adaptable to shifting priorities in a fast-paced environment.

  
  

• Ability to work using Eastern Time, from 8:00 AM - 5:00 PM, Monday-Friday.

• Reliable wired internet connection (100 Mbps minimum).
• Computer/laptop with Intel Core i5 or Ryzen 5 processor, 8GB RAM minimum, and 128GB free storage.
• Dual-screen setup preferred for enhanced productivity.
• Operating system: Windows 10 or macOS (latest version).
• Clear webcam (1080p or higher resolution) and microphone for communication.
• Backup systems for electricity and internet outages.

• Competitive Compensation Package: Base salary plus performance-based incentives.

• Remote Work with Earned Flexibility: Fully remote role with flexible scheduling opportunities upon proven reliability.
• Professional Development: Access to continued learning, training, and certifications.

• Paid Time Off (PTO).

At Nao Medical, we're revolutionizing healthcare by blending cutting-edge technology with heartfelt, personalized care. Over the past 13 years, we've proudly served more than a million New Yorkers at our various locations.

Our mission is simple: provide accessible, quality care tailored to each patient's needs through our multi-specialty practice. We're breaking down barriers, championing health equity, and delivering value-based care to create healthier communities.

Experience the Nao Medical difference. Join us in transforming healthcare, Nao!

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.

• 4+ years of experience in digital marketing, performance marketing, or brand management (healthcare experience preferred).

• Strong understanding of paid media channels (Meta, Google Ads, etc.) and marketing analytics tools.
• Demonstrated experience in SEO, content marketing, and social media management.
• Excellent communication skills with a keen eye for detail and design.
• Data-driven mindset with the ability to translate performance metrics into actionable insights.

• Proactive, organized, and adaptable to shifting priorities in a fast-paced environment.

  
  

• Ability to work using Eastern Time, from 8:00 AM - 5:00 PM, Monday-Friday.

• Reliable wired internet connection (100 Mbps minimum).
• Computer/laptop with Intel Core i5 or Ryzen 5 processor, 8GB RAM minimum, and 128GB free storage.
• Dual-screen setup preferred for enhanced productivity.
• Operating system: Windows 10 or macOS (latest version).
• Clear webcam (1080p or higher resolution) and microphone for communication.
• Backup systems for electricity and internet outages.