Marketing Specialist

Marketing Specialist, Publications

Position Overview
The Marketing Specialist for Publications develops and executes marketing strategies that support sales, brand alignment, and customer engagement. This role works closely with marketing leadership, sales teams, and cross functional departments to create compelling campaigns and materials that reflect Sheridan's commitment to excellence in print and publishing.

Key Responsibilities

• Create and execute targeted marketing strategies that drive lead generation, conversion, and customer retention within the publications sector
• Conduct market research to identify trends, customer needs, and competitive insights
• Ensure all publication marketing efforts align with Sheridan's brand standards and visual identity
• Manage end to end marketing campaigns that include content creation, print marketing, email marketing, digital marketing, and event marketing
• Use data analytics to measure performance and optimize campaign results
• Collaborate with design and content teams to create brochures, whitepapers, case studies, and other sales collateral
• Partner with sales teams to identify needs and develop high impact tools including pitch decks and presentations
• Provide training to sales teams on how to use marketing materials effectively
• Maintain a current and organized library of sales assets
• Serve as a brand steward across all customer touchpoints
• Develop thought leadership content such as newsletters, blogs, articles, social media posts, and webinar materials
• Make website updates that support campaigns, improve user experience, and reinforce brand messaging
• Conduct customer surveys by phone and web
• Represent Sheridan at industry events and build relationships with partners and influencers
• Support or lead company wide initiatives including email communications, holiday mailings, quarterly update videos, and webinars
• Work closely with the Director of Marketing to maintain alignment across divisions
• Collaborate with internal teams in design, operations, and customer service to deliver seamless campaigns
• Track and report on key performance indicators and demonstrate campaign ROI

Basic Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• At least five years of marketing experience, preferably in printing, publishing, or similar industries
• Proven success designing and executing lead generation campaigns
• Proficiency with Microsoft Office Suite
• Strong knowledge of marketing automation tools, CRM systems, and analytics platforms
• Proficiency on social platforms including Facebook, Instagram, Linked In, and BlueSky
• Excellent verbal and written communication skills and strong attention to detail
• Ability to manage multiple projects within a fast paced environment
• Creative mindset with a passion for storytelling and brand development
• Strong interpersonal skills with professionalism, tact, and discretion

Preferred Qualifications

• Strong understanding of publication printing and the broader print industry
• Experience with CRM platforms such as HubSpot or SalesForce
• Experience using Adobe Suite or Canva for graphic design
• Experience updating websites through WordPress
• Familiarity with proven SEO practices

Physical Requirements

• Long periods of sitting at a desk and working on a computer
• Ability to lift up to 15 pounds at times
• Ability to move throughout all departments within the facility

Travel Requirements

• Minimal travel for company meetings
• Occasional overnight travel may be required