Marketing Specialist - On-site | St. Louis, MO

Company Overview

United Bags, Inc. is a 5th-generation, family-owned leader in industrial bag and bulk packaging solutions, proudly operating since 1890. Over more than a century, United Bags has expanded its product offerings and grown into one of North America's largest bulk packaging distributors, supplying FIBCs (bulk bags), woven polypropylene bags, paper bags, and a wide range of custom packaging solutions across multiple industries. With global operations and four U.S. distribution centers, the company is driven by a commitment to quality, innovation, sustainability, community involvement, and strong customer relationships.

Position Overview

United Bags, Inc. is seeking a creative, analytical, and detail-driven Marketing Specialist to support our brand presence, customer engagement, and sales growth initiatives. This role will work closely with sales, leadership, and operations to execute marketing strategies that highlight the company's product capabilities, industry leadership, and commitment to quality.

The ideal candidate is a strong communicator with a passion for brand storytelling, digital marketing, and data-driven decision-making within a B2B environment.

Key Responsibilities

Marketing StrategyExecution

• Assist in developing and executing marketing campaigns that support product launches, sales initiatives, and brand awareness.
• Maintain and optimize company marketing materials including product sheets, presentations, brochures, and digital assets.
• Support the leadership team with annual planning and strategy execution.

Digital Marketing

• Manage website updates, product pages, and SEO initiatives to enhance online visibility.
• Develop and schedule content across social media channels
• Monitor digital analytics, website performance, and engagement metrics to inform marketing strategy.

Content Creation

• Write and edit marketing content, including product descriptions, email campaigns, case studies, and blog posts.
• Collaborate with subject matter experts to create technical yet accessible product-focused content.
• Assist in developing photography, video, and visual assets that showcase United Bags' products and capabilities.

Sales Support

• Create and maintain marketing collateral tailored to key industries and customer segments.
• Provide the sales team with tools, content, and insights needed to support customer engagement.
• Coordinate trade show materials, promotional items, and booth displays.
• Qualify leads and calculate ROI on marketing spend

BrandCustomer Engagement

• Ensure brand consistency across all communication channels and materials.
• Support customer outreach efforts, including newsletters, announcements, and product education materials.
• Conduct market research to identify industry trends, competitor activities, and new opportunities.

Cross-Functional Collaboration

• Work closely with sales, operations, and leadership to align marketing activities with business goals.
• Partner with internal teams to support sustainability, community engagement, and company culture initiatives.

Qualifications

Required

• Bachelor's degree in Digital Marketing, Communications, IT, or related field
• 3-5 years of marketing experience, preferably in B2B, manufacturing, packaging, or distribution.
• Strong written and verbal communication skills.
• Proficiency with digital marketing tools (Google Analytics, email platforms, CMS systems).
• Experience creating content across digital and print media.
• Strong attention to detail and project management skills.

• Experience in industrial packaging, manufacturing, or other technical product industries.
• Familiarity with graphic design tools (Canva, Illustrator, Photoshop).
• Knowledge of SEO best practices and marketing automation tools.
• Understanding of brand management principles.

Why Join United Bags?

United Bags, Inc. offers a stable, family-oriented environment where employees are valued and supported. Team members enjoy:

• Competitive salary
• Discretionary bonus opportunities
• Comprehensive health, dental, and vision benefits
• 401(k) plan and Profit Sharing
• Paid time off and holiday pay
• A supportive culture with long-term growth opportunities in an established company

How to Apply

Please email your resume to jobs@unitedbags.com. We look forward to welcoming a creative and driven Marketing Specialist to our team!

Equal Opportunity Employer Statement

United Bags, Inc. is an Equal Opportunity Employer and welcomes all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, disability, veteran status, or any other protected class.