Marketing Specialist

Overview

We are seeking a dynamic and innovative Marketing Specialist to join our vibrant team! In this role, you will lead impactful marketing initiatives that elevate brand visibility, drive engagement, and support business growth across multiple channels. You will be responsible for creating original marketing content, managing daily posting schedules, executing email/SMS campaigns, and engaging with audiences across all platforms. Your creativity and strategic thinking will help shape our digital presence and drive meaningful results. This is an exciting opportunity for a motivated marketing professional eager to make a tangible impact in a fast-paced environment.

Duties

• Create flyers and marketing content from scratch for daily postings across all platforms.
• Schedule and manage daily social media posts to maintain consistent brand visibility.
• Execute weekly email and SMS send-outs, including content creation and delivery.
• Engage with comments, inquiries, and messages across all platforms to strengthen audience relationships.
• Manage and optimize the GoHighLevel account, including workflows, automation, and campaign tracking.
• Develop and execute comprehensive multichannel marketing campaigns incorporating digital, social media, and print advertising.
• Optimize website content using SEO best practices and manage WordPress-based platforms to improve user experience and search engine rankings.
• Utilize marketing automation tools to nurture leads, streamline communication, and enhance campaign performance.
• Create compelling ad content and manage campaigns across Facebook Advertising, Google Ads, and additional digital platforms.
• Conduct research on industry trends, competitor strategies, and target audiences to guide marketing direction and content development.
• Write persuasive copy for emails, blogs, product descriptions, ads, and promotional materials.
• Analyze campaign performance using Google Analytics and similar tools to refine strategies and maximize ROI.
• Collaborate with product management teams to align marketing efforts with product launches and updates.
• Manage advertising budgets to ensure efficient and effective allocation of resources.
• Support e-commerce initiatives by implementing performance marketing tactics to drive online sales growth.

Experience

• Proven experience in digital marketing, content creation, or multichannel marketing, with strong knowledge of SEO, social media, and performance marketing strategies.
• Hands-on experience with Adobe Creative Suite (Photoshop, Illustrator) for producing engaging visual content.
• Familiarity with basic HTML for content updates and page management.
• Demonstrated success managing advertising campaigns on Facebook Ads and Google Ads.
• Strong analytical skills with proficiency in Google Analytics and other data tools to measure performance and guide optimization.
• Experience in B2B marketing environments and understanding of product management processes is preferred.
• Strong copywriting skills for multiple formats and audiences.
• Knowledge of email marketing platforms and automation systems to execute targeted campaigns.
• Excellent research skills with the ability to identify trends and new growth opportunities.
• Experience managing budgets for digital marketing campaigns is a plus.

Job Type: Contract

Pay: $40,000.00 - $55,000.00 per year

Work Location: In person