Marketing Specialist

Job Description:

Northwinds Services Group is seeking a detail-oriented Marketing Specialist for their Rochester, NY location. In this position, you will be responsible for assisting the Marketing Manager in executing marketing initiatives, managing social media, coordinating sponsorships, supporting advertising efforts, and maintaining brand consistency. This is an exciting opportunity to gain hands-on experience and contribute to the success of a rapidly growing organization.

This role is ideal for an individual looking to develop their marketing career by working in a fast-paced environment with a wide range of responsibilities, including brand management, digital marketing, traditional marketing, event coordination, and vendor communications.

Summary:

Northwinds Services Group is a leading provider of home services, specializing in HVAC, plumbing, and electrical solutions across 22 brands. As a rapidly growing company, we are dedicated to delivering top-tier service to homeowners while fostering a strong brand presence in each local market. At Northwinds, we prioritize innovation, customer satisfaction, and strategic marketing to drive brand awareness and business growth. Our team is passionate about excellence and works collaboratively to implement cutting-edge marketing strategies that set our brands apart in the industry.

Responsibilities:

• Assist in executing marketing initiatives that promote and protect the Northwinds brand.
• Create and schedule organic social media posts; collaborate with agencies on paid campaigns.
• Work with the Marketing Manager to develop promotional content for TV, radio, and digital advertising.
• Maintain consistency in branding and messaging across multiple brands.
• Support the development of website content as needed.
• Act as a liaison between Northwinds, agencies, vendors, and manufacturers.
• Assist in the communication of marketing strategies and campaign execution with external partners.
• Work with digital marketing vendors to ensure promotions, SEO, PPC, and email campaigns are properly implemented.
• Coordinate local sponsorships for Northwinds brands, including tracking spending and budgets.
• Organize and manage events, trade shows, and promotional activities, ensuring all necessary marketing materials are available.
• Help facilitate company-sponsored events and community outreach initiatives.
• Assist in onboarding newly acquired companies, including collecting headshots, branded imagery, and necessary documentation.
• Assist in setting up and managing Google Business Profile (GBP) listings.
• Set up and maintain Reputation Management systems, including review tracking and job completion surveys.
• Organize and distribute marketing materials to relevant locations.
• Collect and provide necessary materials for press releases on new acquisitions.
• Track and analyze social media and email campaign performance, providing insights to optimize marketing strategies.
• Ensure marketing projects and new initiatives are properly communicated to company presidents.

Job Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 2 years of marketing experience required
• Proficiency with Microsoft applications, required.
• Basic understanding of Adobe Suite, especially Adobe InDesign, Photoshop, and Acrobat.
• Familiar with consumer-level video production and social media sites, preferred.
• Graphic design skills preferred.

Competencies:

• Excellent verbal, written, and non-verbal communication skills
• Strong leadership skills
• Conflict management and problem solving
• Lead by example by maintaining strong ethics and values, trust, and integrity
• Quality decision making
• Customer focused
• Analytical skills
• Ability to work collaboratively with a team of non-direct reports

What can we offer you?

• Opportunities for Advancement within a Growing Organization
• Paid Time Off and Personal Days
• Medical, Dental, and Vision
• Employer Paid Life Insurance
• 401k Plan

The starting yearly base salary range for this position is $61,000 to $68,000. This is the range of the base pay only, it does not include other components that make up the total compensation package of the position. If offered a position, your total compensation package will be determined by experience, location, skills, and/or education which may result in a total compensation package that falls outside of the provided range.

Northwinds Services Group (subsidiaries and affiliates) is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy, or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state, or local law.