Marketing Specialist

Position: Marketing Specialist

Department: Marketing

Reports to: Chief Marketing Officer

Location: Corporate Office, 7450 Campus Drive, Ste 200, Colorado Springs, CO, 80920

Exempt: Non-exempt:

Onsite Remote

Compensation: $16.00 to $24.00 per hour

Mortgage Solutions of Colorado, LLC d/b/a Mortgage Solutions Financial (“MSF”) offers a comprehensive benefit package and PTO (paid time off) for eligible employees. The benefit package includes Health, Dental and Vision Insurance, options to participate in a Health Savings Account, Flexible Spending Account, Life and AD&D coverage, voluntary Short-Term, Long-Term Disability and Supplemental insurance. In addition, eligible employees have the option to participate in a company retirement plan.

About MSF

MSF is a national mortgage lender based in Colorado Springs. MSF strongly believes every client should be served with integrity, dignity, and respect. Without compromise, MSF is committed to providing loans that are in the best interest of our clients, not our bottom line. We will continue to educate the community by empowering our clients to make responsible and informed fiscal decisions that result in greater financial peace of mind.

Role Overview

The Marketing Specialist assists the Chief of Marketing Officer (CMO) develop, execute, and monitor marketing programs across a variety of channels. This role includes implementing and managing marketing materials under the guidance of the CMO, such as sales and product collateral, ensuring brand guidelines are met. Tracking marketing programs creative and technical content across different mediums such as email, social media, digital campaigns, events and conducting market research, analyzing trends to assist in the development of MSF’s marketing strategy, and provide data supporting recommendations on how to best reach the targeted demographics/market.

Essential Duties:

• Responsible for assisting the CMO with the full marketing lifecycle including design, execution, monitoring, optimization, and analysis.
• Collaborate with management and sales to develop and monitor strategic marketing initiatives.
• Analyze and report on the performance and efficiency of campaigns.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Work with external agencies and vendors to execute marketing programs.
• Assist with loading data sheets into our CRM as well as pushing out weekly content (Market Pulse, TE Weekly Updates, Newsletters, Company Announcements, etc.)
• Conduct weekly marketing meetings for new employees as well as established employees.
• Manage customer feedback and distribute to Loan Officer or Branch Manager for review.
• Manage swag inventory numbers and places orders for additional items including sourcing new swag.
• Supports Loan Officers and Branch Managers’ daily needs and provides solutions for their initiatives.
• Manages marketing requests and gains approval from the proper channels, prior to executing individual request (i.e. sponsorship, events, new initiatives, swag, etc.)
• Collaborates with Compliance team daily for approval and appropriate direction for any created marketing materials or individual questions that arise.
• Assist HR and/or onboarding with needed updates in relation to employee changes, branch updates, website updates, and any additional assistance when necessary.
• Regular, reliable and predictable attendance is an essential function of this role.
• Other duties as assigned.

Knowledge Skills & Abilities

• Knowledge of email marketing, social media campaigns and content management.

• Proven ability to multitask and operate effectively in a fast-paced work environment.

• Exceptional verbal, written and interpersonal communication skills.

• AI/ML Fundamental/Foundational understanding of how Machine Learning (ML) and Artificial Intelligence (AI) tools function to predict consumer behavior, segment audiences, and optimize campaign performance. LLM’s Large Language Model Marketing experience is highly desirable.

• MarTech Stack In-depth knowledge of the core technologies in the marketing stack, including CRM (Customer Relationship Management), Marketing Automation Platforms (e.g., HubSpot, Marketo, Pardot), and CDPs (Customer Data Platforms) preferred.

• Search Generative Experience (SGE)Knowledge of how search engine results are evolving with Generative AI and the implications for content strategy and SEO.

• Ability to prioritize competing demands and effectively manage multiple tasks and/or projects.

• Demonstrated integrity and ethical standards.

• Accuracy and attention to detail.

• Strong client service skills with the ability to interact in a professional manner with both internal and external clients.

Experience & Education

• Bachelor’s degree in marketing, business administration, communication, public relations, or related field.

• 2-5 years prior experience in a marketing role; mortgage or banking industry preferred.

Physical Requirements

• Stationary position; prolonged periods at a desk and working on the computer.

• Occasional movement inside the office to walk to offices and office machinery.

• Periodic lifting to 10 pounds, must be able to push, pull, pull up, bend at the knees and waist, twist body at the waist, raise and hold arms overhead, turn head-neck-shoulders as needed, grasp and hold tools and other items with hands, for either extended periods of time or many times throughout the workday.

MSF is an equal opportunity employer. All candidates for employment are considered equally, and no distinction is made based on race, color, national origin, age, religion, disability, sex, sexual orientation, gender identity, gender expression, marital status, genetic information, or veteran status. MSF is also committed to providing qualified applicants and employees’ reasonable accommodation, when necessary, to enable the individuals to complete the application process and/or perform the essential functions of the job. An applicant and/or employee requiring reasonable accommodation to perform any essential job function should contact Human Resources.