Marketing Specialist

Job Description: Marketing Specialist

Company: DIBS AI by OrthoSelect

Position Type: Full-Time, Hourly

Compensation: $20.00 – $25.00 per hour depending on experience

Location: American Fork, Utah

Company Introduction

OrthoSelect, a pioneer in orthodontic software, lab, and medical device manufacturing, is seeking a talented and experienced Marketing Specialist to join our team. Located in American Fork, Utah, we are at the forefront of developing software and clinical solutions that revolutionize the orthodontic process with cutting-edge technology and training. Our flagship product, DIBS AI, is the world’s largest digital indirect bonding system for precision orthodontic bracket placement. Precise bracket placement maximizes doctor efficiency and shortens patient treatment time.

Purpose & Mission

The mission for this role is to locate and entice doctors to book a demo of DIBS AI. You will be responsible for building brand authority, managing digital ecosystems, and driving high-quality lead generation to fuel the company's growth.

Key Outcomes & Success Metrics

Success in this role will be measured by the following monthly and quarterly benchmarks:

• YouTube Lead Gen: Generate 4 video or live demonstrations per month via YouTube.
• Ad Performance: Generate 4 video or live demonstrations per month via Google and/or Facebook.
• Social "Heartbeat": Maintain a consistent heartbeat of progress, activity, and growth on all social media platforms.
• Conversion Optimization: Improve website conversion rate to 2% (Conversion is a demo request).
• Brand Authority: Accurately portray and standardize the company brand to create the impression that we are larger than we are.

Key Roles & ResponsibilitiesPrimary Responsibilities (Critical)

• Digital Media Management: Create and manage all digital media, including content creation, websites, messaging, and lead generation.
• Trade Show Management: Handle the schedule, messaging, booth layout, design, and logistics for trade show events.
• Performance Analysis: Track and measure performance metrics across all marketing channels.

Secondary Responsibilities (Important)

• Website Design: Execute design improvements and general management of the company website.
• Graphic Design: Create professional designs for brochures, print ads, posters, and other collateral.
• Ad Execution: Manage the creation and posting of both digital & print advertisements.
• Customer Support: Support and take on customer service assignments as needed.

Skills, Traits & Competencies

• Design & Production: Proficiency in Digital and Print Graphic Design as well as Professional Video Editing.
• Strategic Marketing: Strong understanding of Web and Marketing best practices.
• Professional Attributes: Organized, detail-oriented, creative, and confident.

Benefits

We value our employees and offer a comprehensive benefits package to support your health, future, and professional growth:

• Medical: Individual Coverage Health Reimbursement Arrangement (ICHRA).
• Retirement: 401(k) Retirement Plan.
• Professional Development: Tuition Reimbursement Program.
• Family Support: Paid Parental Leave.
• Work-Life Balance: Paid Time Off (PTO) and Paid Holidays.

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Paid time off
• Parental leave
• Referral program
• Tuition reimbursement

Education:

• High school or equivalent (Required)

Ability to Commute:

• American Fork, UT 84003 (Required)

Work Location: In person