Marketing Specialist

Description:

We are seeking a creative and detail-oriented Marketing Specialist to support our growing marketing and sales initiatives. This role is ideal for someone who is hands-on, proactive, and passionate about social media, content creation, digital strategy, and supporting dynamic marketing campaigns. You will work closely with the marketing and sales teams to create engaging content, coordinate events, develop campaigns, and ensure strong brand consistency across all channels.

Requirements:

• Manage and maintain company social media accounts, ensuring consistent branding, messaging, and audience engagement.
• Create high-quality, trending content for social media, advertising, and promotional materials.
• Utilize basic photography and videography skills to support in-house content creation needs.
• Assist with planning, coordination, and execution of trade shows, events, and other marketing initiatives.
• Develop digital marketing strategies to drive brand awareness, engagement, and lead generation.
• Assist in the planning, execution, and optimization of digital marketing campaigns across multiple channels.
• Produce graphic design assets for digital and print materials using tools such as Canva, Adobe Illustrator, InDesign, and Photoshop.
• Curate marketing materials and collateral to support the sales team while ensuring alignment with brand guidelines.
• Support day-of professional brand photo and video shoots, including occasional travel as required.
• Understand, track, and evaluate digital marketing performance metrics to guide improvements and inform future strategies.

Key Deliverables

• Monthly Social Media Calendar: Create and deliver a structured content calendar including post topics, creative needs, and engagement strategies.
• Weekly Social Content & Creative Assets: Produce on-brand graphics, videos, and copy for ongoing social media posting.
• Campaign Assets & Reporting: Deliver creative materials, messaging, and post-campaign performance summaries for digital campaigns.
• Marketing Collateral Library: Maintain an organized, up-to-date repository of brochures, one-pagers, presentations, and other sales support materials.
• Event & Trade Show Materials: Coordinate event logistics and planning leading up to shows. Prepare signage, handouts, digital assets, and event marketing materials; provide post-event summaries when required.
• Digital Marketing Performance Reports: Provide monthly dashboards and insights on digital channel performance with recommendations for improvement.
• Photo/Video Content Packages: Capture, edit, and deliver visual content for product features, storytelling, and brand marketing.
• Design Projects: Complete assigned digital and print design work (ads, banners, email graphics) on schedule with consistent branding.
• Content & Campaign Concepts: Present fresh, relevant ideas for content series, seasonal campaigns, and brand initiatives.
• Brand Shoot Support: Assist in planning and on-site execution of brand photo/video shoots, delivering organized asset files afterward.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, Advertising, or a related field (or equivalent experience).
• 2–4 years of experience in a marketing, social media, or creative role.
• Strong knowledge of social media platforms, trends, and best practices.
• Basic photography/videography experience for content creation.
• Proficiency in graphic design tools (Canva, Adobe Illustrator, InDesign, Photoshop).
• Familiarity with digital marketing tools and analytics platforms (Google Analytics, Meta/LinkedIn insights, email marketing software).
• Excellent written, visual, and verbal communication skills.
• Strong organizational and project management abilities with the ability to meet deadlines in a fast-paced environment.
• Creative thinker with attention to detail and a passion for brand storytelling.

Preferred Skills

• Experience assisting with trade shows or event marketing.
• Experience with paid social or digital advertising campaigns.
• Video editing or motion graphics skills.
• Experience working collaboratively with sales teams.

What We Offer

• Competitive salary and benefits package.
• Fully remote role with preference for candidates in Chicago or Tampa for occasional local collaboration.
• Opportunities for growth, learning, and professional development.
• Collaborative and supportive team environment.
• Occasional travel opportunities for events and brand shoots.
• 401(k) with company match
• Paid time off and paid holidays

Physical Abilities:

• Extended Computer Use: The role requires prolonged periods of computer use, including typing, data analysis, and report generation.
• Manual Dexterity: Frequently required to use hands to type, handle, or feel objects, tools, or controls, and reach with hands and arms.
• Visual Requirements: Ability to read, analyze, and interpret complex statistical data, databases, financial data and information on a computer screen and in printed materials.
• Communication: Regularly required to communicate with others to exchange information effectively by email, both in person and via telephone or video conferencing
• Stress Management: The ability to manage stress effectively in a fast-paced and dynamic work environment is important for success in the role.
• Adaptability: Flexibility and adaptability to changing priorities, deadlines, and business needs are necessary.

Notice: Sun Belle is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, marital status, disability, or any other protected status. All qualified applicants will receive consideration for employment.

Sun Belle has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.Top of FormBottom of Form