Marketing Specialist

As a Marketing Associate specializing in social media, you will play a pivotal role in shaping and executing our digital marketing strategies. You will be responsible for managing our social media presence, driving engagement, strengthening our company website, and creating compelling content that resonates with our audience.

Key Responsibilities

• Social Media Management: Create, curate, and manage engaging content across various social media platforms to build and maintain a strong online presence.
• Website Content Creation: Develop creative and visually appealing content, including graphics, videos, and written posts, to tell the Spudnik Equipment Company story.
• Community Engagement: Monitor and respond to comments, messages, and inquiries on our social media channels, fostering a positive and interactive online community.
• Data Analysis: Track and analyze social media performance metrics, Google Analytics, and use insights to refine our social media and Website strategy for optimal results.
• Collaboration: Collaborate with cross-functional teams, including sales, product development, and customer support, to integrate marketing efforts seamlessly.
• Campaign Execution: Assist in planning and executing marketing campaigns to promote our products and brand effectively.
• Model company values – We listen, We walk our talk, We challenge tradition, We do the right thing, We work safe.
• Other duties and responsibilities may be assigned as necessary.

Job Qualifications

• Bachelor’s degree in marketing or a related field is required.
• Proven experience in social media management and content creation.
• Proven experience in SEO.
• Proven experience in WordPress and website management.
• Proficiency in social media platforms, analytics tools, and content creation software.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Creative thinker with a keen eye for design and branding.
• Passion for the agricultural industry is a plus.
• Prolonged periods of sitting or standing at a desk and working on a computer.

Level 1 (Entry-Level/Foundational):

• Capable and competent in performing tasks, contributing to the team, and focusing on learning and applying foundational skills.
• Works under close guidance and supervision, requiring support for problem-solving and decision-making.
• Completes assigned tasks efficiently but primarily focuses on individual contributions.
• Shows eagerness to learn and develop but relies on established processes and routines.

Level 2 (Intermediate/Proficient):

• Demonstrates strong competence in their role, able to handle more complex and varied tasks.
• Works with moderate independence, taking initiative to solve problems and adapt to changing circumstances.
• Balances efficiency with quality while optimizing work processes.
• Acts as a proactive collaborator, supporting cross-functional efforts and driving team outcomes and success.

Level 3 (Advanced/Expert):

• Operates at an expert level, consistently delivering high-impact results to drive success and solving complex challenges.
• Works autonomously, taking ownership of outcomes, and trusted to make strategic decisions to elevate team performance.
• Innovates and optimizes processes, introducing new methods to achieve goals more efficiently.
• Demonstrates an excellent attitude, fostering collaboration, positivity, and alignment with organizational values; often oversees or mentors Level 1 and 2 employees.
• Consistently goes beyond assigned tasks, works through time constraints, aligns efforts with long-term goals, and setting a strong example for others.