Marketing Specialist

Job Summary

We are seeking a Marketing Specialist with experience in a medical or healthcare setting to support and grow our medical center’s brand, patient outreach, and service awareness. The ideal candidate understands healthcare marketing, patient communication, and compliance standards while delivering creative and data-driven campaigns.

Responsibilities

• Develop and execute marketing campaigns to promote medical services, providers, and programs
• Manage digital marketing efforts including website content, email campaigns, and social media
• Coordinate patient outreach initiatives and community engagement programs
• Create marketing materials such as brochures, flyers, newsletters, and ads
• Track and analyze campaign performance and prepare reports
• Ensure all marketing activities comply with healthcare regulations (HIPAA, patient privacy standards)
• Collaborate with physicians, administrative staff, and leadership teams
• Support branding and reputation management initiatives

Qualifications

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field
• 5+ years of marketing experience in a medical center, hospital, clinic, or healthcare organization
• Knowledge of healthcare marketing regulations and best practices
• Strong written and verbal communication skills
• Experience with digital marketing tools, CRM systems, and analytics platforms
• Ability to manage multiple projects and meet deadlines

Preferred Qualifications

• Experience with patient acquisition or referral marketing
• Familiarity with EMR/EHR systems and healthcare platforms
• Graphic design or content creation experience is a plus

Benefits

• Competitive salary
• Health, dental, and vision insurance
• Paid time off and holidays
• Retirement plan
• Professional development opportunities

Job Types: Full-time, Permanent