Marketing Specialist

Company Description

Playbook is a global, membership-based network empowering women to connect, learn, and invest. Through masterclasses, mentorship, networking events, and investment opportunities like Women Spark, Playbook fosters leadership development, financial growth, and collaboration. With members across 100+ countries, Playbook builds pathways that remove barriers for women by connecting them to knowledge, capital, and opportunities. It is a movement committed to redefining leadership, amplifying women’s voices, and driving collective growth.

Role Overview

The Marketing Specialist supports PLAYBOOK's marketing and community strategy by executing high-quality content, coordinating webinars and events, and ensuring consistent engagement across digital platforms. This role blends creativity with operational precision — translating strategy into compelling content and seamless program delivery across social media, community platforms, and live activations.

Key Responsibilities

Social Media & Content Creation

- Execute the monthly content calendar across Instagram, LinkedIn, and email

- Draft captions, short-form copy, scripts, and carousel outlines

- Coordinate with design to produce visually aligned content

- Schedule and publish posts across platforms

- Repurpose webinars and events into clips, quotes, and educational content

- Monitor engagement performance and submit weekly summaries

Webinar & Program Coordination

- Manage end-to-end webinar logistics (Zoom setup, reminders, speaker coordination)

- Prepare run-of-show documents and briefing notes

- Coordinate presentation decks and speaker materials

- Track registrations, attendance, and engagement metrics

- Repurpose webinar content into social and community assets

- Support follow-up communication post-event

Community Engagement Support

- Collaborate with Community Lead to align content with engagement campaigns

- Support WhatsApp and in-app activations through prompts and discussion topics

- Collect testimonials and user-generated content

- Assist in member challenges and interactive initiatives

- Gather qualitative feedback from community interactions

Event & Activation Support

- Support planning and execution of in-person meetups and activations

- Coordinate event logistics, vendors, and materials

- Assist with event marketing rollouts

- Ensure on-brand experience across all touchpoints

- Prepare post-event recap content and summaries

Project & Campaign Coordination

- Track campaign timelines and deliverables

- Follow up with speakers, partners, and collaborators

- Maintain content and event trackers

- Support cross-functional coordination between marketing, community, and growth teams

Requirements

- 2–4+ years in content creation, marketing coordination, or event support

- Strong writing skills in English (Arabic is a plus)

- Experience with social media platforms and scheduling tools

- Excellent organization and time management skills

- Confident communicator when liaising with speakers and partners

- Comfortable managing multiple projects simultaneously

- Detail-oriented with strong follow-through

Why This Role Matters

This position ensures that PLAYBOOK's voice is consistent, its programs run seamlessly, and its community stays engaged. The Marketing Specialist plays a key role in translating strategy into visible impact.