Marketing Specialist

Purpose of Classification

Under the general supervision of the Director of Public Affairs, this classification will perform entry to mid level tasks in support of assigned work in the areas of marketing, branding, engagement, and advertising for the City of Boynton Beach. This position will also offer general and administrative assistance in all activities of Public Affairs as assigned.

This position will also require attendance at select weekend or after-hours special events to capture and create content as assigned.

Essential Functions

The following duties and functions, as outlined herein, are intended to be representative of the type of tasks performed within this classification. They are not listed in any order of importance. The omission of specific statements of the duties or functions does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned.

Coordinates public communications, i.e. postcards, press releases, letters, presentations, videos, social media, multi-media sources, email look newsletters, etc.

Assists with the implementation of marketing campaigns.

Performs administrative duties and compiles data for special projects or reports, as assigned, ensuring completion by specified deadlines and in accordance with outlined goals and objectives. This may include gathering and preparing information for internal or external reporting or surveys.

Provides general support to the Director in fulfilling the City's communication and marketing plans and other stated goals and objectives.

Supports staff with media relations activities, to include assisting with message development, outreach and response, meetings, programs, events and educational campaigns in a unique visual manner consistent with the City’s branding.

Works closely with staff on departmental programs, non-profit organizations, civic groups, educational entities and special projects.

Uses social, digital, and other sources to engage external audiences.

Creates graphic designs for the City.

Assists with preparation, layout, printing, and dissemination of marketing materials.

Prepares, processes, and maintains various records and forms, including departments attendance and payroll records, travel forms, training records, work orders, and service requests.

Observe and learn from Marketing, Communications, and/or Public Affairs professionals by participating in meetings, training sessions, and process walk-throughs.

Provide general customer service and respond to routine Public Affairs related inquires from employees or departments.

Performs other duties as assigned.

Minimum Qualifications

• Bachelor’s degree from an accredited college or university in Marketing, Journalism, Communications, Public Relations, or a closely related field; and
• Possess one (1) year of experience in Journalism, Marketing, Communications, Social Media Management or Public Information; and
• Possess (or obtain within fourteen (14) days of hire) and maintain a valid State of Florida Driver’s license;

• Associate’s degree from an accredited college or university in Marketing, Journalism, Communications, Public Relations, or a closely related field; and
• Possess three (3) years of experience in Journalism, Marketing, Communications, Social Media Management or Public Information; and
• Possess (or obtain within fourteen (14) days of hire) and maintain a valid State of Florida Driver’s license;

Supplemental Information

Effectively communicates with supervisor, employees, other departments, contractors, engineers, companies, vendors, outside agencies, the public, and other individuals as needed to coordinate work activities, review status of work, exchange information, or resolve problems.

Accurately and expeditiously receives and delivers messages and information to the appropriate individuals.

Ability to prepare accurate and thorough written records and reports.

Ability to understand and follow oral and written instructions and to complete assigned tasks with minimal supervisory direction.

Ability to understand and quickly and accurately follow brief oral and written instructions on moderately complex matters.

Ability to effectively and positively represent the City in delivering and performing work with colleagues and clients.

Positive and professional demeanor, along with the ability to handle inquiries and provide excellent customer service

Adaptable to change.

KNOWLEDGE, SKILLS, AND ABILITIES

Ability to attend meetings, community events, professional networking events, and trainings outside of the City’s standard business hours, including some nights and weekends.

Ability to develop and implement established goals, objectives, policies, and procedures.

Ability to meet program objectives including timetable deliverables and work plans.

Ability to assimilate information from a variety of sources, analyze information and recommend effective courses of action.

Ability to operate a computer and other related communication programs.

Ability to work effectively and independently in a fast-paced environment.

Ability to work effectively with employees, residents, businesses, schools, and community groups.

Ability to manage multiple projects.

Ability to evaluate recommended improvements.

Ability to communicate effectively, orally and in writing and convey ideas persuasively in a concise, organized, and professional manner.

Ability to work under general supervision with a certain degree of creativity and latitude.

Ability to exercise judgment, decisiveness and creativity in situations involving the evaluation of information against sensory, judgmental, or subjective criteria, as opposed to that which is clearly measurable or verifiable.

Ability to maintain a high level of professionalism, confidentiality and tactfulness.

Knowledge of materials and equipment utilized in marketing and events.

Knowledge of PC Network Environments.

Knowledge of municipal principals and best practices of public communications and marketing.

Skilled in the writing, designing and production of publications.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and other relevant software.