Marketing Specialist

Job Summary

Escena Coffee Shop is looking for a creative and results driven Marketing Specialist to develop and execute marketing strategies that enhance brand awareness, drive customer engagement, and increase foot traffic in our branch. The ideal candidate understands the UAE cafe market, social media trends, and customer behavior in the F&B industry.

Key Responsibilities

• Develop and implement marketing campaigns aligned with Escena’s brand identity
• Manage and grow social media platforms (Instagram, TikTok, etc.) with engaging content
• Plan and execute promotions, seasonal campaigns, and product launches (e.g., Eid specials, new menu items)
• Coordinate with operations team to ensure brand consistency across all branches
• Monitor market trends, competitors, and customer preferences in the UAE coffee scene
• Organize photoshoots, influencer collaborations, and in-store activations
• Analyze campaign performance and provide monthly reports with insights and recommendations
• Manage marketing budget and ensure cost-effective campaigns
• Work closely with baristas and team to highlight specialty coffee offerings and customer experience

Requirements

• Proven experience as a Marketing Specialist (preferably in coffee shop, F&B, or hospitality industry in UAE)
• Strong knowledge of social media marketing, content creation, and digital advertising
• Experience in photography direction, branding, and campaign planning
• Familiarity with UAE market trends and customer preferences
• Excellent communication and coordination skills
• Ability to multitask.

Preferred Skills

• Basic graphic design skills (Canva, Adobe Suite, etc.)
• Experience with influencer marketing in UAE
• Understanding of specialty coffee culture is an advantage

Job Details

• Location: Al Ain, UAE
• Industry: Coffee Shop / F&B
• Employment Type: Full-time
• Availability: Immediate joiners preferred

Pay: From AED4,000.00 per month

Work Location: In person