Marketing Specialist

Healthcare Marketing Specialist / MedSpa Marketing Specialist

Company

Renova Medical Aesthetics

Position Summary

Renova Medical Aesthetic is seeking a creative and results-driven Healthcare Marketing Specialist to lead marketing initiatives focused on patient growth, brand awareness, and community engagement. This role is ideal for someone with experience in medical aesthetics, cosmetic services, wellness, or healthcare marketing.

The Marketing Specialist will manage digital campaigns, social media content, patient engagement strategies, and promotional events while ensuring professionalism and compliance within a healthcare environment.

Key ResponsibilitiesDigital & Social Media Marketing

• Manage and grow social media platforms including Instagram, Facebook, TikTok, and Google Business Profile
• Create engaging content including before-and-after showcases, educational posts, reels, and promotional campaigns
• Coordinate photography and video content for treatments and patient testimonials
• Schedule and publish social media content consistently

Patient Acquisition & Retention

• Develop marketing campaigns to attract new patients and increase repeat visits
• Manage email and SMS marketing campaigns for promotions, seasonal offers, and follow-ups
• Assist with loyalty programs, memberships, and referral campaigns
• Monitor online reviews and reputation management strategies

Website & SEO

• Update website content, treatment pages, blogs, and service descriptions
• Improve local SEO and Google search visibility
• Collaborate with website developers or designers as needed

Advertising & Analytics

• Manage Meta Ads, Google Ads, and local digital advertising campaigns
• Track marketing KPIs including lead generation, conversion rates, engagement, and ROI
• Prepare monthly marketing performance reports

Brand & Community Engagement

• Maintain consistent branding across all platforms
• Coordinate clinic events, open houses, and promotional campaigns
• Build relationships with local businesses and influencers
• Ensure all marketing materials align with healthcare professionalism and privacy standards

Qualifications

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field preferred
• Experience in medical aesthetics, medspa, cosmetic, dermatology, dental, wellness, or healthcare marketing preferred
• Strong understanding of Instagram, TikTok, Facebook, and digital advertising
• Experience with Canva, Adobe Creative Suite, or similar content tools
• Familiarity with Google Analytics, SEO, and CRM/email marketing systems
• Strong communication and organizational skills
• Ability to work independently and manage multiple campaigns

Preferred Qualifications

• Experience marketing injectables, laser services, PRP/PRF, weight management, or skincare services
• Knowledge of HIPAA-conscious marketing practices
• Photography, videography, or graphic design skills
• Experience with Wix website management

Compensation & Benefits

• Competitive salary based on experience
• Performance bonuses tied to growth metrics
• Employee discounts on aesthetic services and skincare products
• Flexible scheduling opportunities
• Career growth within a growing aesthetic practice

Ideal Candidate

The ideal candidate is creative, highly organized, social-media savvy, and passionate about aesthetics and patient experience. They should understand how to combine healthcare professionalism with modern digital marketing strategies to help grow a premium medspa brand.

Pay: $25.00 - $30.00 per hour

Benefits:

• Flexible schedule

Work Location: In person