Marketing Specialist

Job Summary:
We are seeking a creative and data-driven Marketing Specialist to join our team. In this role, you will be the engine behind our brand's voice and growth, taking ownership of day-to-day marketing initiatives, blending traditional marketing principles with cutting-edge AI resources. You will work cross-functionally to design promotional campaigns, manage digital channels, and translate market research into highly qualified leads for our sales department.

Responsibilities:

• Campaign Strategy: Plan, execute, and evaluate multi-channel marketing campaigns spanning digital, social media, and traditional advertising.
• Content Creation: Produce engaging copy and visual content for the company blog, email newsletters, landing pages, and social media platforms.
• AI Tool Optimization: Implement and leverage generative AI tools to streamline copywriting, scale content production, and conduct preliminary market research.
• Market & Competitor Analysis: Research target audience preferences and analyze industry trends to position our products ahead of the competition.
• Performance Tracking: Monitor key performance indicators (KPIs) and return on investment (ROI), adjusting marketing strategies based on analytics.
• Brand Management: Ensure all messaging and collateral reflect our established brand style guide and overall mission.
• Cross-Functional Collaboration: Partner with the sales and product development teams to align promotions with revenue targets and new feature launches.
• Internal Collaboration: Serves as a vital link between the sales, product design, and executive teams to ensure all outward-facing messaging supports overall business goals.
• External Collaboration: Acts as a point of contact for freelance designers, advertising agencies, and vendor partners.

Required Skills:

• BS in Marketing, Communications, Graphic Design or 2 years relevant work experience in the field
• Advanced Technology Mastery: Hands-on experience integrating AI resources (e.g., ChatGPT, Claude, Midjourney, Jasper, or native AI features in CRM systems) into modern marketing workflows.
• Design Proficiency: High level of competence with Adobe Creative Cloud applications,
• Exceptional written and verbal communication skills
• High level of organization, attention to detail, and time management skills with the ability to meet strict deadlines

If you are a self-motivated individual with a passion for marketing, we would love to hear from you. Join our team as a Marketing Specialist and take your career to new heights!

Note: This is a paid position. Salary based on experience.

Job Type: Full-time

Pay: From $20.00 per hour

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Education:

• Associate (Required)

Experience:

• Marketing: 2 years (Required)

Work Location: In person