Marketing Specialist

About Us
Vigor Dispensary is a family-owned, pharmacist-led retail cannabis dispensary. We are committed to serving adult-use consumers utilizing cannabis along the full spectrum of health and recreation. Our team understands the value of advanced education, conscious consumerism, and most importantly – empowerment for customers to make self-motivated purchasing decisions based on their own personal goals. From the time you set foot in our dispensary, we’re here to cultivate and nourish your personal relationship with this plant. What many see as simply a commodity, we view as an opportunity to enhance daily experiences – but it begins with mastering the product in front of you.

Position Summary

Vigor Dispensary is seeking a Part-Time Marketing Specialist to support content creation, promotional planning, event coordination, and social media execution across two dispensary locations. This role is ideal for a highly organized, creative, hands-on marketer who can work from existing brand templates, build compelling promotional content, maintain a sales calendar, and help plan store-level events that drive awareness and traffic.

The ideal candidate is comfortable creating graphics, writing and scheduling social content, engaging with customers online, and coordinating marketing activity across multiple retail locations. Experience capturing product photography or branded lifestyle content is a strong plus. We prefer somebody who takes initiative and is a self-starter with tasks.

Key Responsibilities

• Create promotional graphics and marketing content using existing brand templates and approved design assets.
• Adapt existing templates into store-specific content for promotions, product features, holidays, sales pushes, and events.
• Build and maintain a marketing and sales calendar for both dispensary locations.
• Plan, organize, and help execute in-store and community-facing events.
• Coordinate promotional timelines with store leadership to ensure alignment with inventory, campaigns, and operational priorities.
• Create, schedule, and publish social media posts across designated platforms.
• Monitor social channels and engage with followers, customers, and community comments in a timely and professional manner.
• Assist with campaign planning for product launches, promotional weekends, vendor activations, and seasonal initiatives.
• Support light copywriting for captions, promotional messaging, event announcements, and marketing materials.
• Help maintain consistency in brand voice, visual presentation, and campaign execution across both locations.
• Capture basic content in-store, including product photos, team moments, or event content when needed.
• Track basic marketing performance metrics such as post engagement, campaign output, and event participation.

Qualifications

• Experience in marketing, social media, content creation, retail marketing, or a related field.
• Strong working knowledge of graphic design tools and template-based content production.
• Ability to create polished visual content efficiently without needing full custom design development for every post.
• Strong organizational skills and ability to manage a calendar across multiple locations.
• Comfort with social media posting, comment management, audience engagement, and day-to-day platform upkeep.
• Ability to coordinate event details, timelines, vendors, and promotional support materials.
• Strong communication skills and attention to detail.
• Ability to work independently while coordinating with leadership and store teams.
• Reliable transportation for occasional travel between locations.

Preferred Qualifications

• Experience in cannabis, retail, hospitality, lifestyle, or regulated consumer products.
• Experience taking product photos, in-store content, or basic branded lifestyle photography.
• Familiarity with promotional planning tied to retail traffic patterns, holiday campaigns, and community events.
• Basic understanding of content performance metrics and marketing reporting.

Schedule Expectations

• Part-time schedule, approximately 10 to 15 hours per week.
• Some evening or weekend availability may be required for events, promotions, or store activations.
• Periodic in-person presence at both dispensary locations is expected.

Join our team at Vigor Dispensary and become part of a mission-driven dispensary focused on integrating cannabis into daily lifestyles and routines. If you’re passionate about cannabis, health, and providing exceptional customer service, we’d love to hear from you!

Pay: $25.00 - $30.00 per hour

Benefits:

• Employee discount
• Flexible schedule

Work Location: Hybrid remote in Matawan, NJ 07747