Marketing Specialist

Purpose/Description of Position:

The Marketing Specialist is responsible for coordinating marketing and graphic design campaigns to promote the college. They will oversee the college’s social media channels and ensure brand uniformity with marketing materials.

Accountability:

This position reports to the Student Support Services Director.

Essential Duties and Responsibilities:

• Develop and implement marketing campaigns across various channels, including digital, print, broadcast media, and social media;
• Create engaging and relevant content for marketing materials, including blog posts, social media updates, email newsletters, and website content;
• Develop strategies to increase brand awareness; ensure all marketing materials and communications adhere to brand guidelines and maintain a consistent brand voice
• Compose press releases;
• Review and maintain accurate information on the college website;
• Promote graduation ceremonies, cultural events, fundraisers, and community outreach programs, Coordinate photography and media coverage, Support alumni and donor relations events;
• Analytics & Reporting - Monitor website traffic and social media engagement, track marketing campaign performance. Generate reports showing enrollment and recruitment results;
• Other duties as assigned.

Skills:

• Ability to balance working independently and as a team member within Student Support Services and other departments at the college;
• Ability to follow assignments and projects from inception to completion and handle several projects at the same time;
• Attention to detail and a high degree of accuracy;
• Effective verbal and listening skills;
• Good interpersonal skills;
• Ability to maintain strict confidentiality due to Family Educational Rights and Privacy Act (FERPA)
• Problem-solving skills;

• Follow college safety policies, practices, and procedures;
• Computer literacy is required; proficient with programs for Graphic Design.

Qualifications and Education:

• Bachelor’s Degree required in art, commercial art, DMP/graphic design, marketing, or related field.
• Superior written communication skills with the ability to craft compelling messages tailored for different audiences.
• Exceptional project management skills and attention to detail.
• Excellent graphic design skills.
• Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Adobe Suite, Acrobat)