Marketing Specialist – Brand & Growth

About the Role

We’re launching a next-generation mobility brand focused on modular vehicle solutions for public and commercial use .

We’re looking for a Marketing Specialist to take full ownership of the brand; from defining positioning and messaging to executing go-to-market strategies across the GCC , with a roadmap for global expansion.

You’ll work across B2G, B2B, and B2B2C audiences , shaping how the brand is positioned, communicated, and adopted.

Key Responsibilities

• Build and own the brand positioning, messaging, and identity
• Lead go-to-market strategy across GCC markets
• Plan and execute multi-channel campaigns (digital, events, partnerships)
• Create and oversee high-quality content across:
• Website and product pages
• Sales decks and presentations
• Thought leadership and social content
• Translate complex products into clear, compelling narratives
• Collaborate closely with sales, product, leadership, and external partners
• Manage agencies, freelancers, and vendors
• Track and optimize performance, leads, and pipeline contribution

Requirements

• Fluent in Arabic and English
• Proven experience in marketing leadership roles
• Strong background in:
• B2B marketing , and/or
• Government / public sector (B2G) marketing
• Exceptional writing and communication skills (ability to adapt tone for different audiences)
• Strong ability to collaborate across departments and align stakeholders
• Experience launching or scaling a brand or product
• Strong understanding of digital and offline marketing channels
• Data-driven mindset with ability to analyze and optimize performance
• Experience working in or targeting GCC markets
• Industry: Saas/ Mobility / Modular Vehicles / Smart Transport