Marketing Specialist - CORP

Marketing Specialist (Overland Park, KS)

At Prism Real Estate Services, we put People first, show Respect to earn it, operate with Integrity, and prioritize Service to others in order to live a Meaningful life, develop a Reputation for Excellence in all things, and Strengthen each other for tomorrow. These are our values and the “why” that drives us as a premier property management company to provide active first-class management to our residential and commercial portfolios across Kansas City and the Midwest.

Our values compel us to cultivate a RELATIONAL work community full of MOTIVATING people who celebrate wins big and small. Our ever-changing world requires us to remain ADAPTABLE to meet needs and FORWARD-LOOKING to anticipate and overcome challenges. What doesn’t change is the need for our team of AUTHENTIC, ACCOUNTABLE, and ACCESSIBLE professionals who say what they mean, do what they say, and love what they do. We take the INITIATIVE to make a difference and strive to be INVENTIVE, never settling for what worked yesterday. It is through this culture that we are constantly building a more REWARDING place to work and a COLLABORATIVE team to achieve our mission.

The Marketing Specialist supports residential and commercial property teams by executing marketing initiatives that drive leasing and strengthen brand visibility. This role manages listings, digital marketing, and campaigns while partnering with internal teams to optimize performance and support occupancy goals.

CORE RESPONSIBILITIES

Maintain a positive attitude and professional demeanor in keeping with the objectives of Prism Real Estate Services (PRES).

Demonstrate a neat and clean appearance in accordance with the PRES dress code.

Practice regular and predictable attendance in the office (this is not a remote position).

Follow instructions, meet deadlines, and apply constructive feedback.

Adhere to safety protocols and established procedures.

Track time worked accurately and honestly per established handbook policies and software.

Display excellent communication skills (written and verbal).

Check and respond to emails daily. Follow up on unfinished matters and see them through to completion.

Complete tasks through detailed examination with a priority on accuracy.

Use initiative to adapt to task, project, and organizational changes with a flexible mindset.

Maintain effective organizational practices regarding personal space, files, and record-keeping.

Multitask a variety of projects at a fast pace with appropriate prioritization.

Utilize reliable transportation for commute and occasional local errands. Provide proof of a valid driver’s license and active auto insurance for a personal vehicle.

Meet PRES standards regarding a criminal background check.

Successfully complete compliance-related courses at hire and pass additional required courses annually or more frequently as requested (Fair Housing, Cyber Security, Discrimination, Sexual Harassment, etc.).

Personify PRES values and positively contribute to PRES culture to help PRES achieve our mission.

ESSENTIAL FUNCTIONS & PHYSICAL REQUIREMENTS

Occasionally lift and carry office supplies, files, or equipment weighing up to 25 pounds.

Remain in a stationary position (sitting or standing) for prolonged periods of time.

Use hands and fingers to operate a computer keyboard, mouse, phone, and other office equipment.

Utilize computer systems and electronic devices for accurate timekeeping, reporting, communication, etc.

Understand, speak, and write fluently in English.

Maintain focus and attention to detail in an open office environment with regular interruptions.

SPECIFIC DUTIES

MARKETING & LEASING SUPPORT

Develop and execute marketing campaigns to promote available rental units cross multiple commercial & residential properties.

Create and manage property listings on platforms such as Apartments.com, Apartment List, CoStar, and Zillow.

Collaborate with office teams to track lead quality and optimize marketing campaigns.

DIGITAL MARKETING & CONTENT CREATION

Manage social media accounts (Facebook, Instagram, LinkedIn, etc).

Create engaging content such as photos, videos, virtual tours, and resident testimonials according to brand standards.

Maintain and update property websites, ensuring accurate pricing, availability, and amenities.

Create brochures, signage, flyers, and other on-site marketing materials.

Manage online reputation by responding to reviews on Google, Yelp, and apartment listing sites.

ANALYTICS & PERFORMANCE TRACKING

Track and analyze marketing KPIs (website traffic, lead conversions, cost per lead, occupancy rates).

Generate weekly performance reports with insights and recommendations.

Work closely with office and leadership teams to create strategic marketing plans and growth initiatives in accordance with specific property budgets.

ADVERTISING & CAMPAIGN MANAGEMENT

Manage paid advertising campaigns (Google Ads, Facebook Ads, display advertising).

Allocate and monitor marketing budgets.

Coordinate seasonal promotions or leasing incentives (discounts, referral bonuses, etc).

Partner with vendors (photographers, videographers, print shops) for marketing materials.

ADMINISTRATIVE & OPERATIONAL TASKS

Maintain marketing calendars and project timelines.

Manage asset libraries (photos, floor plans, branding files).

Ensure compliance with Fair Housing Laws and Advertising regulations.

Create/post monthly company newsletters.

Manage corporate partnerships or local business collaborations.

Support acquisition due diligence with market insights and marketing plans.

Support disposition due diligence with transfer of marketing collateral, cancellation of ILS contracts, and transfer of social media account ownership.

KNOWLEDGE, SKILLS, & ABILITIES

Knowledge of and adherence to PRES policies and procedures.

Knowledge and effective operation of PRES equipment and software (computer, tablet, phone, fax, scanner, copier, payroll & timekeeping software, position-specific software, etc.).

Ability to communicate verbally and in writing with clarity and professionalism.

Ability to make sound decisions and worthwhile recommendations within the position’s scope of responsibility, creatively problem solve, and think on the spot.

Ability to establish and maintain effective working relationships with stakeholders (co-workers of all levels, tenants, residents, clients, community service agencies, vendors, investors, public, etc.).

Ability to meet communicated deadlines and effectively manage stress.

Ability to work independently and follow detailed instructions.

Ability to effectively utilize Word, Excel, Outlook, SharePoint, and other Microsoft Office applications.

Ability to use independent judgement and maintain confidentiality as appropriate to employee and company information.

Knowledge of principles and practices of office management, record filing and keeping.

STANDARD REQUIREMENTS & QUALIFICATIONS

High School Diploma or equivalent.

Previous experience in real estate and marketing.

Verification of ability to work in the US (E-Verify).

PREFERRED QUALIFICATIONS

Bachelor’s Degree in Marketing, Graphic Design, Office Administration, or related field.

Experience with Content Creation Software (Adobe Photoshop, InDesign, Illustrator, and Canva).

Certification in Google Analytics/Ads

NOTE: This job description is not all-inclusive. The listed responsibilities represent the primary tasks of the role, but the employee may be required to perform additional duties that are not explicitly mentioned, depending on the needs of the position.

In addition to a great work experience, we provide our team with the following:

Partially Funded Health, Dental, and Vision Insurance

Company Funded Life Insurance

Additional Voluntary Life Insurance

Voluntary Short-Term Disability Insurance

Company Funded Long-Term Disability Insurance

Starting 2 Weeks Paid Time Off (PTO) That Increases Over Time

An Extra "Bonus Day" Off Each Quarter

6 Paid Holidays Yearly (with Additional Hours the Day Before or After)

401(k) with Safe Harbor Matching

Rent Discount at select PRES Properties

Complimentary Employee Assistance Program (EAP)

Opportunities to Volunteer in the Community as a Company

Prism Real Estate Services, LLC is an Equal Opportunity Employer (EOE) and participates in E-Verify. Principals Only.