Marketing Specialist - Cryptocurrency Industry

About the Role:

We are seeking a dynamic and creative Marketing Specialist with a strong understanding of the cryptocurrency and blockchain industry. The ideal candidate will be fluent in both English and Arabic, capable of developing and executing marketing campaigns that resonate across global and regional audiences.

Key Responsibilities:

• Develop and implement marketing strategies to increase brand awareness in the cryptocurrency space.
• Create engaging, bilingual (English and Arabic) content for social media, blogs, and community platforms.
• Manage digital marketing campaigns, including SEO, SEM, and paid ads.
• Collaborate with the design and product teams to align marketing materials with brand messaging.
• Analyze market trends, audience insights, and campaign performance to optimize marketing efforts.
• Coordinate with influencers, media outlets, and partners in the MENA region to drive growth.
• Represent the brand in crypto events, webinars, and online communities.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience in cryptocurrency, fintech, or blockchain marketing.
• Excellent command of both English and Arabic (written and spoken).
• Strong understanding of DeFi, NFTs, exchanges, and Web3 marketing trends.
• Proficiency in marketing tools such as Google Ads, Meta Ads, SEO platforms, and analytics dashboards.
• Ability to create culturally relevant campaigns for the Middle Eastern market.
• Excellent communication, creativity, and analytical thinking skills.

Preferred Qualifications:

• Experience working with international or crypto-focused startups.
• Knowledge of community management on social and community platforms.
• Familiarity with blockchain technology and tokenomics principles.

Job Type: Full-time

Application Question(s):

• How much is your expected salary?

Language:

• Arabic (Required)
• English (Required)