Marketing Specialist - Digital Marketing Coordinator - Software Solutions

Company Overview
Novo Solutions, Inc. has been delivering innovative, user-friendly web-based and mobile software solutions for over 14 years. Our focus is on providing exceptional support to help customers streamline their workflows, improve collaboration, and enhance reporting capabilities across various industries worldwide.

Location: Novo Office or Remote

Schedule: Part-Time or Full-Time, 30–40 hours per week, Monday–Friday

About the Role

We are looking for a Marketing Coordinator to help build brand recognition and generate interest in our software. This role is ideal for someone who is creative, organized, detail-oriented, and comfortable working across a variety of marketing activities including email campaigns, website optimization, content creation, customer outreach, and trade show support.

Key Responsibilities:

• Design and launch email drip campaigns to support sales follow-up
• Manage website updates, SEO, and AIO to improve lead generation and web conversions
• Create and publish marketing videos
• Coordinate trade show logistics, including pre and post-show marketing efforts
• Develop content such as case studies, blogs, emails, and other marketing materials
• Use AI tools to improve efficiency and effectiveness across marketing initiatives
• Reach out to customers 2 - 3 times per year to gather testimonials, develop case studies, conduct video interviews, request Google reviews, check on any support needs and identify referral opportunities

Qualifications:

• Experience with email marketing
• Knowledge of website design and SEO optimization (and now AI optimization)
• Familiarity with search engine marketing; AI marketing experience is highly desired
• Strong written and verbal communication skills
• Strong attention to detail and organizational skills
• Some graphic design ability
• Comfortable speaking with customers by phone
• Self-starter who can work confidently and independently

Reporting Structure:

• Reports to: Sales Manager
• Supervises: Marketing Assistant
• Works closely with: Sales & Marketing team members and other team members as appropriate

Benefits:

• Vacation Time
• Sick Time
• Health Insurance
• Dental Insurance
• Retirement Plan (after 1 year)

Why Join Us

This is an opportunity to make a meaningful impact on brand growth and lead generation in a flexible work environment. You’ll play a hands-on role in shaping campaigns, improving digital presence, and creating content that supports both marketing and sales efforts

How to Apply

• Please submit your resume and, if available, samples of marketing content, videos, campaigns, or design work.

Pay: $20.00 - $26.00 per hour

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan

Experience:

• AI Tools: 1 year (Required)
• Graphic design: 1 year (Preferred)
• Email marketing: 1 year (Preferred)
• Communication skills: 1 year (Preferred)
• SEO tools: 1 year (Preferred)
• AIOps: 1 year (Preferred)
• Phone etiquette: 1 year (Preferred)
• Self-direction: 1 year (Preferred)

Work Location: Hybrid remote in Virginia Beach, VA 23452