Marketing Specialist – Healthcare

Job Overview:

RCMS is seeking a creative and results-driven Marketing Specialist to develop and implement marketing strategies that increase brand awareness, drive customer engagement and support business growth. The ideal candidate will have a strong understanding of digital and traditional marketing techniques tailored to small business needs. Occasional in-office meetings (in Westlake, OH) and travel to trade show events will be required for this position. Experience with healthcare business office processes is highly desirable. Salary range dependent on skills and experience.

Key Responsibilities:

• Develop and execute marketing plans and campaigns aligned with business goals
• Manage the company’s online presence, including website content, SEO, email campaigns and social media channels
• Create marketing materials such as brochures, flyers, newsletters, and digital assets
• Coordinate and attend tradeshows, including travel and setup of displays
• Monitor and report on the effectiveness of marketing efforts using analytics tools
• Collaborate with sales, design, and external vendors to coordinate promotions and product launches
• Conduct market research to identify target audiences and competitor strategies
• Manage local advertising, sponsorships, and community engagement initiatives
• Assist with brand development and ensure consistency across all channels
• Stay updated with marketing trends and tools, especially those effective for small businesses

Qualifications:

• 2+ years of experience in marketing, preferably within a healthcare or technology environment
• Proficiency with Microsoft Office 365 applications (for Windows)
• Working knowledge of CRM system platforms
• Experience with WordPress for website content creation and blog publishing
• Experience with LinkedIn Posts and Constant Contact email platforms
• Graphic design and desktop publishing experience (i.e. Adobe Creative Suite)
• Strong written and verbal communication skills
• Ability to manage multiple projects and deadlines at once
• Creative thinker with a hands-on approach to problem-solving

Job Type: Full-time

Pay: $40,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Westlake, OH 44145