Marketing Specialist I

Role:

The Marketing Specialist I provides support to the Marketing team through graphic design, social media, email, video production, digital and print advertising, campaign analytics, event support, and any other initiatives that strengthen the credit union’s brand. The Marketing Specialist I will work with the Marketing Team under the VP of Marketing to promote the Freedom First brand, services, and products via our advertising channels. Time management, organization, attention to detail, and open communication are critical skills for this position

Essential Functions & Responsibilities:

40% Creative development of credit union marketing materials including creating, designing, and writing copy where necessary. Plus, design compelling content for advertising on a variety of platforms, both digital and print, that effectively communicates the credit union’s value, mission, and endeavors while maintaining a consistent brand voice.

15% Help maintain FFCU’s social media accounts by creating dynamic content and replying to messages in a timely manner; work with the Marketing Team Lead to continue evolving posting strategies to keep up with changing platform algorithms.

15% Serve as the retail branch liaison on behalf of Marketing to provide a direct communication link between marketing and branch teams to facilitate the flow of information and ideas. Conduct regular assessments of branch marketing materials, signage, and campaigns to ensure brand consistency and identify new opportunities

15% Track, interpret, and report performance data for online advertising, web traffic, and SEO; work with the team to develop strategies to improve performance, and stay up to date with digital trends.

10% Support the Event Specialist as needed through assistance with planning and participation in FFCU approved events and programs.

5% Performs other job-related duties as assigned.

Performance Measurements:

Must comply with government and other regulations affecting the credit union industry including, but not limited to, OFAC and the Bank Secrecy Act.

Meets or exceeds performance expectations as described in Essential Functions and Responsibilities.

Please refer to Annual Performance Goal document for remaining Performance Measurements.

Knowledge and Skills:

Experience Six months to one year of general work environment experience. At least two years of experience in marketing, design, communications, or a related field are preferred.

Education (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree).

Interpersonal Skills Work involves extensive personal contact with others and is of a personal or sensitive nature. Motivating, influencing, and/or training others is key at this level. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.

Other Skills Effective organizational, relational, collaborative, and communication skills adaptable for all levels of the organization. Strong written communication skills required - must write clearly and informatively; edit work for spelling and grammar; vary writing style to meet needs and audience; present numerical data effectively. Above average Microsoft Excel, Word and Outlook skills level is preferred. Technical writing and presentation skills must be strong. Familiarity with design software, tools, and concepts preferred. Skill and ability to use and operate a keyboard (typewriter), computer, calculator, copier and telephone.

Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle controls; and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, or kneel. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus

Work Environment Work is performed indoors in an office environment with normal potential for exposure to safety and health hazards. May periodically travel to other similar sites. The noise level in the work environment is usually moderate.

This Job Description is not a complete statement of all duties and responsibilities comprising the position.