Marketing Specialist I

The Marketing Specialist for GFP is a highly organized individual who supports the execution of marketing strategies for the organization and its subsidiaries. This role will work across four distinct brands—Space-Ray, SunStar, Denlar, and Bulktobac—supporting a wide range of marketing initiatives to increase brand awareness, generate leads, and support sales growth. The ideal candidate brings a mix of creativity and project management, along with hands-on experience in digital marketing, website management, and content creation. This critical role coordinates the overall marketing process ensuring that products are promoted and brand execution is completed within the highest standards. To successfully do this job, the Marketing Specialist will work with multiple teams across the organization, monitor results of marketing efforts, and ensure targets are met

Digital Marketing & Website Management

• Maintain and update all company websites as needed across all brands.
• Liaise with digital marketing agencies on SEO, Google Ads, and overall website performance.
• Create and manage social media content calendars; publish posts and monitor engagement across all platforms.
• Track and report on marketing KPIs, campaign performance, and lead generation using tools like HubSpot and Google Analytics.

Content Creation & Brand Collateral

• Coordinate the production of marketing collateral (e.g., brochures, flyers, case studies, videos, web content).
• Lead the development of customer-facing case studies, including interviews, writing, and layout.
• Help produce content for and maintain traditional advertising placements in trade media.
• Help support sales in creating presentation materials for trainings and lunch and learns.
• Maintain brand consistency across all marketing channels, materials, and communications.

Campaign Execution & Coordination

• Support the planning and execution of integrated marketing campaigns across digital, print, trade shows, email and social media.
• Coordinate promotional material production and distribution across all brands.
• Manage logistics, preparation, and materials for trade shows, industry events, and sales presentations.
• Assist with internal communication efforts, product launches, and customer engagement initiatives.

Cross-Functional & Strategic Support

• Assist the Director of Marketing and divisional managers with product development details such as design, color, and packaging.
• Monitor competitor activity and assist with competitive case studies, pricing comparisons, and positioning analysis.
• Perform additional tasks and responsibilities as assigned by the Marketing Manager.

• 3–5 years of relevant marketing experience, preferably in a B2B or manufacturing setting.
• Proven ability to manage projects across multiple brands or product lines.
• Strong organizational skills with attention to detail and ability to manage multiple projects and deadlines.
• Proficiency in Microsoft Office Suite and marketing tools such as Adobe Creative Suite, HubSpot, Mailchimp, or similar platforms.
• Basic graphic design (InDesign, Illustrator etc.)
• Working knowledge of website content management systems (WordPress)
• Familiarity with Canva
• Experience with CRM systems and basic marketing automation.
• Excellent written and verbal communication skills.
• Creative thinker with a data-driven mindset.
• Photography and/or videography or video editing (not required)

Education and / or experience

• Bachelor’s degree in Marketing from an accredited university