Marketing Specialist – LSA / Google Business Profile

Marketing Specialist – LSA / Google Business Profile

1st Choice Plumbing, Heating & Air Solutions
DFW | Full-Time | In-House This Is NOT an Entry-Level Marketing Role

If you’ve never owned Local Services Ads performance or Google Business Profile growth, this won’t be a fit—and that’s intentional.

1st Choice Plumbing, Heating & Air Solutions is a fast-growing, multi-million-dollar home services company in the DFW market. Competition here is aggressive, and we are hiring someone who knows how to win locally on Google.

What You’ll Own (No Fluff)

• Local Services Ads (LSA)
• Daily budget & bid optimization
• Lead quality monitoring (not just volume)
• Dispute management & tracking ROI
• Cost-per-booked-call accountability
• Google Business Profile (GBP)
• Ranking optimization across service areas
• Weekly posting, photos, offers, updates
• Review strategy (generation + responses)
• Spam fighting & competitor monitoring
• Call-Driven Performance
• You will track calls, booked jobs, and revenue
• Vanity metrics don’t matter here

What Success Looks Like

• Increased qualified inbound calls
• Lower CPL on LSA
• Improved map-pack rankings
• Clean, professional GBP presence
• Clear reporting leadership can trust

Who We’re Looking For

• Proven experience managing LSA + GBP for home services (HVAC, plumbing, electrical, roofing, etc.)
• Understands local SEO fundamentals
• Data-driven, organized, and proactive
• Comfortable working fast in a competitive market
• Takes ownership and doesn’t need babysitting

This Role Is NOT For Someone Who:

• Only knows “general digital marketing”
• Has never managed real ad spend
• Can’t tie marketing activity to phone calls
• Needs constant direction

Compensation & Perks

• Competitive salary (based on experience)
• Growth opportunity as the company scales
• Direct access to leadership
• Real impact—your work directly affects revenue
• Stable company with long-term vision

Location

• DFW / Fort Worth area
• In-house preferred (hybrid possible for the right person)

To Apply

Send your resume and a brief note explaining: humanresources@1stchoiceairsolutions.com

• Your experience with LSA
• Results you’ve driven (calls, CPL, rankings, revenue)

Pay: $54,727.60 - $65,908.51 per year

Work Location: In person