Marketing Specialist - Pakistan

Did you see one of our viral campaigns, like findmohamedawife.com ? Or maybe you know one of the 700,000 couples who met through Muzz? Whatever brought you here, now’s the perfect time to join a team on its way to becoming the first billion-dollar Muslim app.

We’re looking for a passionate, creative, and versatile marketer , fluent in Urdu and English, to own and grow Muzz’s presence in Pakistan.

This role must be based in Karachi (remote), with regular travel across the country.

Day to day

• Be our go-to expert for Pakistan. Own the market, identify growth opportunities, and enhance the app experience.
• Organize and run singles events to bring people together offline.
• Create engaging digital and social content that resonates with our Pakistani audience.
• Build and manage relationships with influencers and brands , negotiating impactful partnerships.
• Run focus groups to gather user insights and improve the product experience.
• Partner with ad agencies to execute OOH and billboard campaigns in major cities.
• Collaborate with our SEO team to produce content that boosts Muzz’s visibility in Pakistan.
• Own and manage our social media channels , posting fresh, creative content daily.
• Brainstorm and execute bold marketing strategies that drive community growth.
• Work closely with our UK HQ and regional Marketing Specialists to share ideas and align campaigns.

What we're looking for

• 3+ years of marketing experience in Pakistan, ideally at a startup, agency, or fast-paced consumer brand.
• A versatile marketer who understands the full funnel, from awareness to retention.
• Fluent in Urdu and English .
• Strong knowledge of Muslim culture and how to authentically connect with this audience.
• A creative thinker brimming with ideas and eager to test them.
• Proven track record of building brand presence both online and offline .
• A data-driven mindset , always questioning, optimising, and improving.
• A natural storyteller who can proudly represent Muzz in Pakistan.
• Strong project management and communication skills , comfortable working across time zones.
• Able to travel across Pakistan if required.
• Must have the right to work in Pakistan without sponsorship .

Bonus Points

• Hands-on expertise in content production .
• A creative executor who thrives on taking ideas from concept to delivery.
• A curious learner, willing to learn and unlearn .