Marketing Specialist ( Restaurants, Hotels Background )

Job Title: Marketing Specialist

Industry: Restaurants & Hotels / Hospitality

Job Purpose

The Marketing Specialist will be responsible for planning and executing marketing activities to increase brand awareness, customer footfall, and sales for restaurants and hotel operations.

Key Responsibilities

• Plan and execute marketing campaigns for restaurants and hotel services
• Manage digital marketing activities (social media, online promotions, basic ads)
• Coordinate with operations and sales teams for promotions and events
• Develop seasonal offers, menus, and promotional materials
• Handle branding and communication across all marketing channels
• Work with designers, agencies, and vendors for marketing materials
• Monitor and analyze campaign performance and customer response
• Support new outlet openings, events, and special promotions
• Maintain relationships with media, influencers, and partners

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 2–5 years of marketing experience in restaurants, hotels, or hospitality
• Strong understanding of hospitality marketing and customer behavior
• Experience in digital and social media marketing
• Basic knowledge of branding, promotions, and events
• Good communication and coordination skills
• Ability to work in a fast-paced hospitality environment

1️ Brand & Experience Development

• Lead the development of Sandhills’ brand identity and customer experience both inside and outside the café.
• Ensure brand consistency across the menu, service, content, and promotions.
• Innovate new concepts and experiences that increase customer loyalty.

2️ Marketing & Content Creation

• Oversee digital marketing (Instagram / TikTok).
• Create trends and creative campaigns aligned with the café’s brand identity.
• Collaborate with photographers and content creators.
• Plan monthly content and campaigns.

3️ Menu Development

• Collaborate with the chef to develop and update the menu.
• Innovate seasonal and limited-edition products.
• Analyze item performance and suggest improvements to increase profitability.
• Monitor market trends and local tastes.

4️ Growth & Sales

• Propose initiatives to increase average bill value and visit frequency.
• Design promotions and experiences to boost traffic during slow periods.
• Support the launch of new products or concepts.

5️ Analysis & Improvement

• Analyze the performance of campaigns, content, and sales.
• Measure customer satisfaction and experience.
• Provide regular reports to management with actionable recommendations.

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Key Performance Indicators (KPIs) –

• Sales growth linked to campaigns and promotions.
• Growth in engagement and reach on social media.
• Success of new products.
• Improvement in customer experience and repeat visits.

Preferred Skills

• Experience with F&B promotions and hotel packages
• Knowledge of local market trends
• Basic skills in content creation and campaign analysis
• Ability to manage multiple outlets or brands

Also Apply at - Talha@rikaz.om

Job Type: Full-time