Marketing Specialist (Scientific)

Job Summary:

Location: Beverly, MA, conveniently located off route 95/128, within a well-established and vibrant NorthShore biotech ecosystem.

About the Role: RAN Biotech is an innovative and growing company developing solutions to address needs in cutting-edge technologies, such as Next-Generation Sequencing (NGS), drug discovery, single cell encapsulation and manipulation and point-of-use microbe detection. We are seeking a Marketing Specialist to join our team and contribute to developing and executing strategies to promote RAN Biotech’s products. This position requires a deep understanding of relevant scientific concepts and strong communication skills, while managing and executing marketing campaigns and generating leads.

Duties:

· Market research and analysis: Identifying market trends, competitor analysis, and potential customer segments to inform marketing and sales strategies.

· Product positioning and messaging: Developing compelling narratives highlighting the unique benefits and value proposition of products.

· Content creation: Develop marketing materials like presentations, white papers, website content, blog posts, and social media content.

· Lead generation: Identifying and qualifying potential customers through various channels.

· Sales outreach: Contribute to prospect generation, assist with scheduling meetings and product demonstrations.

· Customer relationship management: Track prospect pipeline and implement appropriate metrics.

· Collaboration with cross-functional teams: Working closely with scientists, engineers, and technologists.

· Demonstrated ability to work independently, identify needs, and coordinate efforts of cross-functional teams.

· Self-motivated, resourceful, and able to take projects to completion.

Required Education and Skills:

· BS/MS in life sciences

· Entry to mid-level marketing proficiency

· Excellent communication skills

· Experience in developing and executing marketing campaigns across various channels, including social media/email/web.

· Aptitude for developing and interpreting marketing metrics.

· Knowledge of the biotech industry in general and genomics in particular.

Preferred Skills:

· Technical expertise: Knowledge in droplet microfluidics technologies, applications, and methodologies.

· Graphic design

Please submit your resume and cover letter to info@ranbiotechnologies.com

Job Type: Full-time

Pay: $28.00 - $44.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Scientific Marketing: 2 years (Required)

Work Location: In person