Marketing Specialist with website experience

Job Overview
We are seeking a dynamic and results-driven Marketing Specialist with website experience to join our innovative marketing team. In this role, you will spearhead multichannel marketing campaigns, optimize digital presence, and craft compelling content that elevates our brand visibility. Your expertise in SEO, social media marketing, and digital advertising will be essential in driving engagement and growth across various platforms. This paid position offers an exciting opportunity to contribute to impactful marketing strategies while honing your skills in a fast-paced environment committed to excellence and creativity.

Duties

• Develop and implement comprehensive multichannel marketing strategies that integrate digital, print, and social media platforms to maximize reach and engagement.
• Manage and optimize website content using WordPress, ensuring it is SEO-friendly, user-centric, and aligned with brand goals.
• Conduct research on industry trends, target audiences, and competitors to inform marketing initiatives and content creation.
• Create engaging copy for websites, email campaigns, social media posts, advertisements, and print materials that resonate with diverse audiences.
• Utilize marketing automation tools to streamline campaigns, nurture leads, and improve overall marketing efficiency.
• Execute SEO strategies to improve organic search rankings through keyword research, on-page optimization, and backlink building.
• Manage paid advertising campaigns across Facebook Advertising, Google AdWords (Google Ads), and other digital platforms to boost visibility and conversions.
• Analyze campaign performance using Google Analytics and other analytics tools; generate reports to measure ROI and identify areas for improvement.
• Collaborate with product management teams to develop promotional content for new products or services within the e-commerce platform.
• Coordinate advertising sales efforts by creating compelling proposals for potential partners or clients.
• Support B2B marketing initiatives by developing targeted campaigns aimed at business clients.
• Assist with budgeting for marketing projects ensuring optimal allocation of resources across channels.
• Maintain consistent branding standards across all marketing materials including print advertising, digital content, and social media channels.

Skills

• Strong knowledge of SEO best practices and tools for search engine optimization.
• Proven experience with social media marketing across platforms such as Facebook, LinkedIn, Twitter, and Instagram.
• Expertise in multichannel marketing strategies integrating digital advertising, email marketing, content marketing, and print advertising.
• Skilled in digital marketing tools including Adobe Creative Suite (Photoshop, Illustrator), Google Analytics, Google AdWords (Google Ads), Facebook Advertising Manager, and marketing automation platforms.
• Proficiency in WordPress website management; basic HTML skills are a plus for customization purposes.
• Excellent research abilities to stay ahead of industry trends and competitor activities.
• Exceptional copywriting skills with the ability to craft persuasive messaging tailored to various audiences.
• Experience in performance marketing techniques aimed at maximizing ROI through data-driven decision-making.
• Familiarity with e-commerce platforms and online product management processes.
• Strong analytical skills to interpret data from analytics tools for continuous campaign optimization.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Effective communication skills for collaboration across teams including sales, product management, and creative departments. Join us as a Marketing Specialist with website experience — where your creativity meets strategic execution! Be part of a vibrant team dedicated to innovative growth through impactful marketing initiatives that make a real difference in our brand’s success!

Job Type: Part-time

Pay: $30,000.00 - $66,642.99 per year

Benefits:

• Paid time off

Work Location: Remote