Marketing Specialist/Business Coach

Description:

The Marketing Specialist / Business Coach will play a key role in the Business Source Center by advising South Los Angeles small businesses and start-ups how to develop,

monitor and execute marketing programs across a variety of social channels to several target audiences with multiple demographics, create compelling marketing materials to promote the business. The Marketing Specialist will report to the Director of Economic Development.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Work with the business to come up with branding ideas, graphic designs, promotional materials and advertising copies.
• Help the business discover effective marketing and promotional channels, including media platforms to be used to relay product messages to the target audience.
• Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
• Create innovative marketing campaigns depending on complete data and present the recommendations to the business.
• Create goals and objectives to approach customers through appropriate marketing channels with the business.
• Help instruct the business in outbound and inbound marketing activities by displaying expertise in certain areas such as event planning, advertising, optimization and content development.
• Develop and design websites and provide SEO to support business engagement and access to customers.

Requirements:

• Proven experience as a marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
• Bachelor’s degree in journalism, marketing, communications, or a related field
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google AdWords etc.)
• Well-organized and detail-oriented
• Exceptional communication and writing skills

BENEFITS

CRCD is in the top 10% for excellent benefits for non-profits with an array of benefits available including:

• 14 Paid Holidays
• On-Demand training memberships to bolster professional development
• Dental/Vision/ 85% employer-paid & 40% dependent paid Medical Insurance
• 401k eligibility from day one & up to 3% matching after one year
• 529 Educational Savings Plan from Principle
• Flexible Spending Account (FSA)
• Short & Long Term Disability
• Accident & Hospital Indemnity
• Whole life insurance with cash benefits
• Identity Theft Protection and Legal Services
• Discount pet insurance through ASPCA
• Generous work/life balance

SALARY

$68,640-$75,000 annually

All candidates are subject to pass background check conducted by LA County. CRCD is an Equal Opportunity Employer is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation. Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the EEO/ADA Coordinator. EEO /ADA Coordinator contact: Veronica Garcia (213) 743-6193.