Marketing Strategist

Job Title: Market Strategist

The Market Strategist is responsible for developing, implementing, and optimizing strategies to identify market opportunities, forecast trends, and position the company competitively. This role requires a blend of analytical thinking, business acumen, and creative strategy to drive growth and improve market share.

Key Responsibilities

• Market Analysis: Conduct in-depth research on market trends, customer behavior, competitors, and industry developments.
• Strategic Planning: Develop data-driven marketing and business strategies aligned with company goals and market opportunities.
• Forecasting: Analyze economic indicators, consumer trends, and competitor movements to forecast market shifts.
• Go-to-Market (GTM) Strategy: Collaborate with product, marketing, and sales teams to define GTM plans for new products or services.
• Performance Monitoring: Track and report on market performance, identifying areas for improvement and new opportunities.
• Competitive Intelligence: Build comprehensive profiles of key competitors, monitoring their strengths, weaknesses, and strategic movements.
• Stakeholder Collaboration: Present insights and recommendations to senior leadership to inform business decisions.
• Brand Positioning: Ensure consistent market positioning and differentiation across all communication channels.

Qualifications

• Bachelor’s degree in Marketing, Business management or a related field (Master’s preferred).
• 3–5 years of experience in market strategy, business analysis, or strategic planning.
• Strong knowledge of tools such as Excel, Tableau, Power BI, or Google Analytics.
• Excellent communication, presentation, and storytelling skills.
• Ability to synthesize complex data into clear strategic insights.
• Knowledge of digital marketing trends, consumer insights, and business development strategies.
• Age criteria: 27-35 years.

Key Competencies

• Strategic and analytical mindset
• Market and competitive intelligence
• Data-driven decision-making
• Business acumen and forecasting ability
• Cross-functional collaboration
• Problem-solving and critical thinking
• Adaptability and innovation

Job Type: Permanent

Pay: ₹45,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Work Location: In person