Marketing Strategist

Marketing Strategist

The Marketing Strategist is the primary point of contact for clients and the internal lead responsible for designing, developing, and ensuring strategies are implemented effectively. This role blends strategic thinking with hands-on coordination. You’ll work closely with the Director of Marketing & Strategy, the SEO team, ad team, and the design and web team to develop, manage, and execute tailored strategies that align with each client’s business goals.

Marketing Strategists are not just executors—they are encouraged to help shape client strategies, collaborate with clients directly, identify growth opportunities, and proactively contribute ideas. This role includes commission opportunities tied to upsells and projects where the Strategist has had a direct influence in bringing the opportunity to life.

Core ResponsibilitiesStrategic Execution

• Collaborate with the Director of Marketing & Strategy, the SEO team, and clients to build strategic roadmaps across SEO, paid advertising, web, and creative channels.
• Contribute strategic insights and ensure all plans align with client goals and current performance.
• Take ownership of assigned strategic segments, offering recommendations based on campaign data, audience behavior, or client needs.
• Translate roadmaps into actionable deliverables with clear timelines.
• Maintain flexibility in approach when pivots are required due to performance or client needs.
• Recommend and test new campaign ideas or optimizations in collaboration with leadership.

Project & Task Management

• Break down strategic plans into individual initiatives, campaigns, and tasks.
• Coordinate execution across the SEO team, ad team, and design and web team.
• Actively participate in execution by taking on critical tasks when needed.
• Own accountability for ensuring deliverables are completed on time, at the right quality, and tied back to client goals.
• Follow up with team members to confirm work is moving forward and step in where needed to remove blockers.
• Monitor task status, track deadlines, and maintain visibility across all active initiatives.
• Maintain clear documentation of project timelines, deliverables, and strategic updates.
• Contribute to process improvements that help streamline strategy execution across the team.

Performance Tracking & Reporting

• Develop tracking systems and benchmarks that align with client KPIs.
• Ensure clear visibility into what is working and what needs adjustment.
• Lead monthly and quarterly performance reviews, explaining results and recommending refinements.
• Translate reporting into clear next steps and assign ownership, following up to ensure those adjustments are implemented.
• Communicate performance insights in real time when data shifts, opportunities emerge, or new ideas can improve results.

Client Communication & Relationship Management

• Serve as the client’s trusted advisor and internal advocate.
• Lead regular meetings and manage ongoing communications with clarity and consistency.
• Provide real-time communication to clients when opportunities, risks, or insights arise, rather than waiting for formal check-ins.
• Respond promptly to client questions and requests.
• Proactively manage overall account health by monitoring satisfaction, identifying risks, and taking steps to prevent churn.
• Proactively identify and recommend upsell or cross-sell opportunities where they align with client goals.
• Eligible for commission on upsells or projects the Strategist plays a direct role in driving forward.
• Present insights and suggestions confidently while ensuring client feedback is documented and addressed.
• Recognize when to escalate performance issues, strategic misalignment, or complex challenges to senior leadership.

Key Qualifications

• Strong understanding of digital marketing channels and how they work together to drive results.
• Confident communicator, both written and verbal, capable of explaining complex topics clearly.
• Proven ability to manage cross-functional projects and align internal teams.
• Comfortable analyzing data and translating performance metrics into actionable strategy.
• Previous experience in client services, project management, or digital strategy is preferred.

What Success Looks Like

• Strategic roadmaps are implemented on time and with measurable results.
• Clients view the Strategist as a knowledgeable, reliable partner.
• Campaigns align with client goals and are optimized based on real data.
• Deliverables are consistently completed and followed through on without slipping through the cracks.
• Clients feel supported, informed, and confident in the agency’s ability to drive their business forward.
• The Strategist plays an active role in shaping strategy and generating new growth opportunities.

Benefits of Working at Lazarus Design Team

• Health Insurance
• Dental Insurance
• Vision
• Life Insurance
• 401k
• PTO
• Remote work from home position
• 10 Paid Holidays

About Lazarus Design Team:

Lazarus Design Team is an award-winning, remote first, web design and digital marketing agency located across the Midwest and East Coast. We are looking for full-time and long term candidates.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Remote