Marketing Strategist - Construction / Contractors

Who We Are: Avenue Media

Avenue Media is a dynamic and rapidly growing digital marketing agency specializing in delivering exceptional results for the trades, construction, and construction services industries. With a team of ambitious, established, and fast-paced problem-solvers, we pride ourselves on being the trusted partner our clients turn to. Our mission is built on exceptional customer service and deep industry understanding, ensuring we know what our clients need and make it easy for them to get it.

This role is a full-time, in-office position located at our Sarasota, Florida office.

What We’re Searching For: Marketing Strategist - Construction / Contractors

Avenue Media is searching for a dynamic, growth-focused professional to join our Account Strategy team in our Sarasota, Florida office. You will be the crucial link between our digital marketing expertise and the unique needs of the trades, construction, and construction services industries.

You'll take the lead on overseeing marketing strategies for a variety of clients by working with the team to manage SEO, content creation, digital advertising, social media, and website development. Your primary objective will be to leverage your industry knowledge to help these businesses achieve significant growth through effective digital marketing.

The Ideal Candidate: Trades and Marketing Expert

We need a candidate who can immediately connect with and understand the needs and wants of business owners in the trades and construction sectors. While marketing experience is a plus, a proven background in these industries is essential. You will use this industry knowledge to shape and communicate high-impact digital marketing strategies focused on growth.

Job Responsibilities Include, But Are Not Limited To:

• Strategize with clients and internal staff members for effective marketing campaigns, specifically targeting growth for trades/construction businesses.
• Act as the voice of the trades/construction client, ensuring all marketing efforts genuinely address their business challenges and goals.
• Lead creative meetings with clients and internal staff members to discuss content marketing opportunities that resonate with the construction industry.
• Research and help implement the latest SEO and SEM trends.
• Work with our marketing team to produce digital and print promotional materials and presentations for clients and internal projects.
• Work closely with our Web Developers and clients to create creative, engaging, relevant copy for web projects.
• Manage multiple creative projects at once, prioritizing by size and due dates to ensure we meet deadlines with high-quality results.

Key Competencies:

• Deep understanding of the trades, construction, or construction services industries.
• Excellent written and oral communication skills, especially the ability to translate technical trade needs into marketing requirements.
• Shares our values for “pixel perfect” work with a hyper-attention to detail.
• Good organization and planning practitioner.
• Manages time efficiently for high productivity and output.
• Good listener & problem solver.
• Exhibits an Entrepreneurial mindset and “Get Things Done” mentality focused on driving growth.

Requirements:

• Essential: Direct experience working in or with the trades, construction, or construction services industries (e.g., in marketing, sales, project management or as a dedicated vendor).
• Strong preference for a growth-oriented mindset and experience in strategies aimed at business expansion (e.g., lead generation, customer acquisition).
• A minimum of 3 years of hands-on experience in a relevant field (e.g., operations, project management, business development, or marketing) is required.
• Demonstrated knowledge of digital marketing concepts, including SEO, Google Analytics, and various marketing channels is beneficial, but the ability to understand and communicate client needs is paramount.
• Experience, confidence, and skill interfacing with clients.
• Experience with Google Drive, Gmail, and Google Hangouts is a Plus.
• Must speak fluent English.
• Must live in the Sarasota area.

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Benefits:

• Health insurance
• Paid time off

Work Location: In person