Marketing Strategy and Media Manager

About Watsons

Watsons Turkey is a part of AS Watson Group, the world's largest international health and beauty retailer, operating over 17,000 stores under 12 retail brands across 31 markets with more than 130,000 employees. As of the 2024 fiscal year, AS Watson Group recorded a revenue of 24 billion USD and serves over 6 billion customers annually through its O+O (Offline plus Online) platforms, offering a technology-enabled retail experience. As the leading O+O health and beauty retailer in Asia, Watsons operates 8,000 stores and over 1,500 pharmacies across 16 markets in Asia, Europe, and the Middle East.

Watsons Turkey is one of the leading beauty and personal care retailers in Turkey, with more than 450 stores in 66 cities and over 3,500 employees. It aims to make a positive difference in customers’ lives through its products and services.

Watsons is Asia’s No.1 Personal Care and Beauty Retailer.*Based on the results of the "Top 50 Customer Experience Brands" survey conducted by Campaign Asia with 9,000 participants across six Asian countries.

* The data you share is protected and processed within the scope of the Personal Data Protection Law No. 6698 ("KVKK"). For detailed information, you can visit https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni.

* 6698 sayılı Kişisel Verilerin Korunması Kanunu ("KVKK") kapsamında paylaşmış olduğunuz veriler korunmakta ve işlenmektedir. Ayrıntılı bilgi için https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni adresini ziyaret edebilirsiniz.

Qualifications:

• University degree in Business Administration, Marketing or related field
• 10 years of proven experience in developing and implementing marketing strategies
• Good knowledge and experience with marketing strategy, media and project management
• Proven experience managing integrated marketing campaigns across digital, social, traditional, and emerging media channels.
• Creative/out of the box thinking
• Demonstrated success in developing and executing data-driven marketing strategies that drive growth, engagement, and ROI.
• Excellent command of English, both written and verbal
• Team player, dynamic, proactive, and critical thinker

Job Description:

• Responsible for planning, developing, implementing, and managing the overall media strategy
• Managing and overseeing different marketing channels including stores
• Measuring ROI and KPIs
• Monitoring and evaluating online and ATL media campaigns
• Managing agency partner relationships; media agency, creative agency and Project based partnerships
• Leading Market Research with 3rd parties Using consumer insights
• Collaborate with related departments to realize the research projects
• Manage and attain budget objectives
• Development of customer marketing strategy based on insights and customer decision journey