Marketing Team Member

Overview
We are seeking a dynamic and innovative Marketer to join our team. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies across multiple channels to enhance brand visibility, drive engagement, and generate leads. This role offers an exciting opportunity to work in a fast-paced environment where creativity and analytical skills are highly valued. The successful applicant will have a strong background in digital marketing, content creation, and data analysis, with the ability to manage campaigns from conception to execution.

Responsibilities

• Develop and implement integrated marketing campaigns utilizing SEO, social media marketing, and multichannel marketing strategies.
• Manage advertising sales initiatives and optimize performance marketing efforts across platforms such as Facebook Advertising, Google AdWords, and print advertising.
• Create compelling content for various channels including blogs, email marketing, and product descriptions using copywriting best practices.
• Oversee digital marketing tools such as marketing automation platforms, Google Analytics, and WordPress to track campaign performance and optimize results.
• Conduct market research to identify trends, customer needs, and competitive insights to inform marketing strategies.
• Coordinate with product management teams to align marketing efforts with business objectives and product launches.
• Manage budgets for advertising campaigns ensuring efficient allocation of resources.
• Design visual content using Adobe Creative Suite for digital ads, social media posts, and print materials.
• Analyze campaign metrics to assess effectiveness and recommend improvements for future initiatives.

Qualifications

• Proven experience in digital marketing with a strong understanding of SEO, content marketing, and performance marketing techniques.
• Proficiency in social media platforms including Facebook Advertising and experience with Google AdWords.
• Familiarity with marketing automation tools, Google Analytics, WordPress, HTML coding basics, and email marketing platforms.
• Strong copywriting skills with the ability to create engaging content tailored for different audiences.
• Experience in B2B marketing, e-commerce strategies, and product management is preferred.
• Ability to analyze data effectively using analytics tools to inform decision-making processes.
• Excellent research skills combined with creative thinking to develop innovative campaigns.
• Strong organizational skills with the ability to manage multiple projects simultaneously within budget constraints. This position offers an engaging environment where strategic thinking meets creative execution. We value proactive individuals who are eager to contribute their expertise in digital marketing to help grow our brand presence across various channels.

Job Types: Full-time, Part-time, Contract

Projected Total Compensation: $30,000.00 - $70,000.00 per year

Expected hours: 10 – 40 per week

Work Location: Remote