Marketing/Social Media Specialist

General Definition of Work

Performs work responsible for developing and coordinating strategic marketing/communications plans for the Parks & Recreation Department. Key aspects of the job include developing creative for business and customer (internal/external) centric functions such as graphic design, social media, communications, website and the like for the Park & Recreation Department facilities, programs, events and projects.

Essential Functions

• Plans, develops and executes successful, holistic strategies and marketing programs to assist the department and the City in the area of efficient and successful Parks & Recreation services, products and promotion.
• Develops, optimizes and executes key and timely marketing functions for the department including but not limited to the creative design/development and promotion of print, electronic and digital publications, photography, TV monitor ads, social media, website development, sponsorship and partnership procurement and content accuracy.
• Tracks, measures and analyzes initiatives and communicates with staff regarding program registration and attendance, facility and event usage date, trends, reporting and research to ensure process improvement.
• Develops and executes successful business relationships with outside media, marketing agencies – TV, radio, newspaper and other media outlets relative to City goals.
• Provides for efficient and effective organization, communication, evaluation and reporting on goals and initiatives.
• Monitors social media platforms, websites and email for citizen inquiries or concerns and provides timely feedback to ensure circulation of accurate information.
• Provides program and event marketing coverage, personally or through assigned staff, as needed after hours and on weekends. Ensures the timely release of marketing follow up on events and programs.
• Performs other related duties as assigned.

Minimum Qualifications

• Bachelor's degree in Marketing, Public Relations, Recreation or related field.
• Qualified applicants must possess a valid Driver's License
• Sufficient experience to understand the basic principles relevant to the major duties of the position.

Salary per year $44,794, plus a generous benefit package.

• Bi-weekly pay periods.
• Twelve paid holidays per year.
• 96 hours of vacation – accrued throughout the year.
• 96 hours of sick leave – accrued throughout the year.
• 2 days of personal leave per fiscal year. Must be employed on July 1 of the fiscal year to receive.
• City paid monthly premiums for health and dental insurance – Employee only.
• City paid monthly life insurance for employee only (1 times annual salary up to $50,000).
• Optional group term life insurance purchased at employee's expense.
• Optional vision insurance purchased at employee's expense.
• Voluntary deferred compensation plan – not matched by the City.
• Retirement (LAGERS) paid by the City. Missouri LAGERS – A Secure Retirement for All (molagers.org).
• Total compensation value (Hourly starting rate plus benefits value) for this position is $31.77 hourly/$66,084 yearly.

Before final appointment, successful applicant will be required to successfully complete a drug test and background investigation.

The City of Cape Girardeau reserves the right to notify only those individuals selected for an interview as to their status of their application for employment. EOE/ADA/M/F/V