Marketing/Social Media Specialist

Interstate Nissan is looking for a Marketing & Social Media Specialist to join our team! You will be responsible for developing and implementing social media strategies to enhance brand awareness, engage audiences, and drive traffic to various platforms. You will play a key role in creating compelling content and managing online communities to promote the organization's image effectively.

Duties:

• Photograph inventory and maintain vehicle window stickers
• Develop and execute social media campaigns across various platforms
• Monitor trends in social media tools, applications, channels, design, and strategy
• Create engaging content including text, image, and video for social media posts
• Collaborate with the marketing team to ensure brand consistency
• Analyze social media metrics to measure the success of campaigns
• Engage with followers and respond to comments and messages in a timely manner
• Generating biweekly social insights and photo reports

Requirements:

• A strong Portfolio of previous work displaying abilities
• Proficiency in social media management tools
• Strong understanding of social media algorithms and best practices
• Excellent written communication skills with a keen eye for detail
• Knowledge of SEO principles and content marketing strategies
• Experience with analytics tools like Google Analytics
• Familiarity with Adobe Creative Suite, CapCut and Canva for graphic design tasks
• Ability to tailor content effectively to resonate with target audiences
• Basic video editing skills and photography knowledge are a must

Job Type: Full-time

Pay: From $21.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Marketing: 2 years (Required)
• Graphic design: 2 years (Required)

Ability to Commute:

• Erie, PA 16509 (Required)

Ability to Relocate:

• Erie, PA 16509: Relocate before starting work (Required)

Work Location: In person