MarTech Software Engineer

Primary Responsibilities: The MarTech Software Engineer is responsible for designing, developing, and optimizing web and marketing technology solutions that enhance digital performance, enable automation, and strengthen customer engagement. This role sits at the intersection of engineering and marketing, responsible for developing and technical maintenance of websites, integrating data feeds, and optimizing digital tools that enable scalable and measurable marketing initiatives.

Skills & Competencies:

• Bachelor’s Degree in Computer Science, Information Systems, or a related field (or equivalent work experience)
• 1–3 years of experience in web development or marketing technology
• Proficiency in AMPscript / HTML / CSS / JavaScript
• Working knowledge of marketing technology platforms such as Google Applications, Salesforce HubSpot, Marketo, etc.
• Experience with CMS platforms (e.g., WordPress, Builder.io, headless CMS)
• Experience working within structured development and deployment processes
• Understanding of SEO fundamentals, structured data, and site performance optimization
• Demonstrated understanding of Generative Search Results and optimization for AI Large Language Models (LLMs)
• Basic understanding of databases and data workflows (e.g., SQL, ETL tools, or middleware)
• Experience building or maintaining API integrations and automations across CRMs, CMSs, and analytics tools
• Strong analytical and problem-solving abilities, particularly in translating marketing goals into technical execution
• Excellent verbal and written communication skills; able to communicate technical concepts to non-technical stakeholders
• Exceptional organization and time management skills with attention to detail in a fast-paced environment
• Demonstrated integrity, collaboration, and accountability when working cross-functionally
• Eagerness to stay current with evolving MarTech trends, web technologies, and automation solutions

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Essential Job Functions:

• Design, develop, and maintain marketing and web technology systems that support digital campaigns, automation, and lead generation initiatives
• Collaborate with Marketing, Product, and Data teams to align technical solutions with business goals and campaign objectives
• Implement and maintain tracking tags, data layers, and analytics scripts to ensure accurate measurement of user behavior and campaign performance
• Enhance website functionality, speed, and SEO readiness through clean code, structured data, and performance tuning
• Build and maintain API integrations connecting marketing platforms (CRM, CMS, automation, and analytics tools)
• Support creation and maintenance of landing pages, microsites, and web applications ensuring brand alignment and accessibility standards
• Develop reusable code libraries, scripts, and automations to improve marketing operations and reporting efficiency
• Troubleshoot, debug, and resolve issues in MarTech or web systems with an emphasis on root-cause analysis
• · Evaluate new technologies and vendor tools to enhance marketing capabilities and scalability
• Document system processes, data flows, and integrations for knowledge sharing and compliance
• Participate in agile development cycles, code reviews, and cross-functional project planning

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Key Metrics & Responsibilities:

• Website Performance: Improved Core Web Vitals, page load times, and SEO technical health
• Data Accuracy: Reliable and consistent data capture across analytics, automation, and CRM systems
• Automation Efficiency: Reduction in manual marketing or reporting processes through automation
• Cross-Functional Impact: Timely, high-quality delivery of marketing technology requests and integrations
• Innovation: Adoption or successful implementation of new MarTech tools that improve marketing performance
• Troubleshooting & Uptime: Minimal downtime and rapid resolution of web or integration-related issues
• Collaboration: Positive feedback from Marketing and Product teams on technical partnership and support
• Documentation Quality: Maintains up-to-date technical documentation for systems and integrations
• Operational Efficiency: Meets defined SLAs for request turnaround and system uptime

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Job Type: Full-time

Benefits:

• 401(k) 5% Match
• Dental insurance
• Health insurance
• Paid holidays
• Paid time off
• Vision insurance

Work Location: In person