Mass Communication Intern ( Influence and Digital Marketing)

Job Summary:

We are seeking a dynamic and creative Mass Communication & Influencer Marketing Specialist to enhance our brand visibility, drive audience engagement, and strengthen our digital presence across multiple platforms. The ideal candidate will combine strong communication skills with a deep understanding of influencer ecosystems, digital storytelling, and brand positioning.

Key Responsibilities:

Mass Communication:

• Develop and execute communication strategies to promote the company’s brand, products, and initiatives.
• Craft compelling press releases, media pitches, newsletters, and internal communications.
• Manage media relations, build strong connections with journalists, and ensure consistent brand messaging across all channels.
• Support corporate communications, crisis management, and public relations campaigns.

Influencer Marketing:

• Identify, evaluate, and collaborate with influencers and content creators aligned with brand objectives.
• Negotiate contracts, coordinate campaigns, and monitor influencer performance metrics.
• Develop creative influencer briefs and ensure consistent brand voice across influencer content.
• Track ROI and analyze campaign effectiveness using analytics tools and performance data.
• Stay updated with influencer trends, emerging platforms, and social media algorithms.

Collaborative Functions:

• Work closely with digital marketing, PR, and creative teams to ensure seamless campaign execution.
• Support event marketing, brand collaborations, and product launches through influencer engagement.
• Monitor industry trends and competitor activity to provide strategic insights.

Required Qualifications:

• Bachelor’s degree in Mass Communication, Marketing, Public Relations, Journalism, or a related field.
• 2–5 years of experience in influencer marketing, digital communications, or public relations.
• Proven track record of managing influencer campaigns and achieving measurable outcomes.
• Excellent written and verbal communication skills.
• Strong understanding of social media platforms (Instagram, YouTube, TikTok, LinkedIn, X, etc.).
• Analytical mindset with proficiency in campaign tracking and reporting tools.

Preferred Qualifications:

• Experience in a consumer-facing brand or agency environment.
• Familiarity with influencer marketing tools (e.g., Upfluence, Aspire, CreatorIQ).
• Creativity and storytelling skills with a data-driven approach.
• Strong networking and negotiation abilities.

Key Competencies:

• Strategic communication
• Relationship building and stakeholder management
• Creativity and innovation
• Analytical and reporting skills
• Attention to detail and project management

What We Offer:

• Competitive salary and performance-based incentives
• Professional development opportunities
• Collaborative and innovative work environment
• Flexible work arrangements

Job Types: Full-time, Part-time, Temporary, Contract, Internship, Fresher
Contract length: 3 months

Expected hours: 36 per week

Work Location: In person