Mdia Buyer- Senior Performance Marketing Strategist

About BRILZEN:
BRILZEN is a fast-growing digital services company serving international clients across Digital Marketing, Growth Strategy, Creative Media, Website Development, Operations Support, Lead Generation, and Customer Acquisition.
Unlike traditional agencies that simply launch ads, BRILZEN focuses on building complete growth systems that generate measurable business outcomes.
Our clients range from local service businesses and eCommerce brands to B2B companies, high-ticket service providers, coaches, wellness businesses, and professional organizations.
We are looking for a highly strategic Performance Marketing Strategist who understands that successful advertising goes far beyond launching campaigns.

Position Overview
This is NOT a traditional media buying role.
We are looking for someone who can analyze and optimize the complete customer acquisition journey:
Traffic → Landing Page → Conversion → Nurture → Sales Process → Revenue
The ideal candidate should be capable of diagnosing why a campaign is underperforming even when the issue lies outside the advertising platform itself.
You should be comfortable discussing:

• Meta Ads
• Google Ads
• Tracking & Attribution
• Conversion Rate Optimization (CRO)
• Funnels
• Landing Pages
• Lead Qualification
• CRM Processes
• Email Nurturing
• Audience Research
• Customer Psychology
• Business Economics
• Revenue Growth

Core Responsibilities
Growth Strategy & Acquisition Planning
Develop complete customer acquisition strategies rather than individual campaigns.
Analyze:

• Business models
• Customer journeys
• Sales processes
• Revenue drivers
• Customer acquisition costs
• Customer lifetime value

Create growth plans aligned with business objectives.

Media Buying
Manage and optimize campaigns across:

• Meta Ads
• Google Search
• Google Display
• YouTube Ads
• Performance Max
• LinkedIn Ads
• TikTok Ads
• Other relevant platforms

Responsibilities include:

• Campaign architecture
• Budget allocation
• Audience testing
• Creative testing
• Scaling strategies
• Retargeting systems

Tracking & Attribution
Strong understanding of:

• Meta Pixel
• Conversion API (CAPI)
• Google Tag Manager
• Google Analytics 4
• Enhanced Conversions
• Event Tracking
• Custom Conversions
• Attribution Models
• Server-Side Tracking

Ability to diagnose and fix tracking issues independently.
Must understand how to properly measure:

• Leads
• Bookings
• Purchases
• Qualified Opportunities
• Revenue

Funnel & Landing Page Optimization
Evaluate and improve:

• Landing pages
• Lead forms
• Sales funnels
• Qualification flows
• User experience
• Conversion bottlenecks

Provide strategic recommendations to improve conversion rates.

Customer Research & Audience Strategy
Conduct:

• ICP development
• Market research
• Competitor analysis
• Messaging research
• Offer positioning

Build audience strategies based on customer behavior and buying intent.

Conversion Rate Optimization (CRO)
Analyze:

• Landing page performance
• User behavior
• Funnel drop-offs
• Heatmaps
• Session recordings

Recommend and test improvements.

Reporting & Strategic Reviews
Prepare:

• Weekly performance reviews
• Monthly growth reports
• Strategic recommendations

Explain:

• What happened
• Why it happened
• What should happen next

Reports should focus on business outcomes, not vanity metrics.

Required Skills
Must Have
Strong hands-on experience with:

• Meta Ads
• Google Ads
• GA4
• GTM
• Meta Pixel
• Conversion API
• Landing Pages
• CRO
• Funnel Strategy
• Lead Generation

Ability to independently build and optimize acquisition systems.

Analytical Skills
Must be able to answer:

• Why is CPL increasing?
• Why are leads not converting?
• Why is ROAS declining?
• Why is a landing page underperforming?
• Why is traffic not turning into revenue?

Using data rather than assumptions.

Strategic Thinking
Must think beyond advertising.
Should be capable of identifying issues related to:

• Offer
• Pricing
• Sales process
• Follow-up systems
• Customer experience
• Lead quality
• Funnel structure

Preferred Experience
Experience managing:

• International clients
• High-ticket products
• Service businesses
• B2B campaigns
• Local lead generation
• eCommerce campaigns
• Membership businesses

Experience with:

• GoHighLevel
• HubSpot
• Pipedrive
• Klaviyo
• Mailchimp
• Looker Studio

Success Metrics
Performance will be evaluated on:

• Revenue Growth
• Cost Per Acquisition (CPA)
• Cost Per Qualified Lead
• Cost Per Booking
• ROAS
• Funnel Conversion Rates
• Tracking Accuracy
• Client Retention
• Strategic Contributions

NOT simply on:

• Impressions
• Reach
• Clicks

What We're Looking For
We are not looking for someone who can simply launch campaigns.
We are looking for someone who can look at a struggling account and identify:

• what's broken,
• why it's broken,
• how to fix it,
• and how to scale it profitably.

If you enjoy solving business growth problems rather than just managing ad accounts, we'd love to hear from you.

must have - 5+ years of experience, no candidate below this experience range.

Pay: Rs150,000.00 - Rs170,000.00 per month

Work Location: In person