Media buyer

A Media Buyer is responsible for negotiating and purchasing advertising space and airtime across various media channels to effectively reach target audiences while ensuring optimal budget use. They analyze demographics, market trends, and media platforms to devise and implement media buying strategies aligned with company or client goals. Key tasks include negotiating rates with media vendors, monitoring campaign performance, adjusting placements for better return on investment (ROI), and providing campaign performance reports. Media Buyers collaborate closely with media planners, creatives, analytics teams, and clients to optimize advertising efforts. Strong negotiation, analytical, communication, and organizational skills are essential, as well as budget management and keeping up-to-date with industry trends and technologies. They work in advertising agencies, media companies, or marketing departments, managing traditional and digital media buys such as TV, radio, online, print, and out-of-home advertising. Their role can involve programmatic ad buying, audience targeting, and real-time bid adjustments in digital campaigns. Education often includes a background in marketing, advertising, or related fields, with proficiency in media analytics tools and media buying platforms being advantageous.

Key responsibilities:

• Negotiate and buy advertising space/time at best rates
• Research and analyze target audience and media options
• Develop and execute media buying plans aligned with marketing goals
• Monitor and optimize campaign performance and ROI
• Manage budgets and advertising expenditures
• Report on campaign metrics and media investment effectiveness
• Build and maintain relationships with media owners and sales agents
• Stay informed on media trends, platforms, and technologies
• Collaborate with various teams and clients

Job Types: Full-time, Permanent, Fresher

Pay: ₹12,039.76 - ₹43,508.28 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person