Media Buyer

Job Title

Media Buyer

Department

Marketing / Digital Marketing

Job Purpose

To manage, optimize, and scale digital advertising campaigns for the company’s incense and fragrance products, with the objective of increasing sales, enhancing brand awareness, and maximizing return on advertising spend across digital platforms.

Key Responsibilities

• Plan, launch, and manage advertising campaigns on:
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Snapchat Ads
• Google Ads
• Identify target audiences and analyze customer behavior.
• Manage advertising budgets and monitor daily spending.
• Optimize campaigns to achieve higher ROAS and conversion rates.
• Track campaign performance and prepare regular performance reports.
• Coordinate with the design and content teams to develop effective ad creatives.
• Conduct A/B testing and continuously improve campaign performance.
• Monitor competitors and market trends within the incense and fragrance industry.
• Manage retargeting and remarketing campaigns.
• Support e-commerce sales growth through performance marketing strategies.
• Suggest promotional campaigns and seasonal marketing ideas to increase sales.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2–5 years of experience in digital media buying and campaign management.
• Experience in fragrance, incense, beauty, or e-commerce industries is preferred.
• Strong knowledge of:
• Meta Business Manager
• Google Analytics
• TikTok Ads Manager
• Snapchat Ads Manager
• Strong analytical and reporting skills.

Key Performance Indicators (KPIs)

• Monthly sales target achievement.
• Conversion Rate.
• Return on Ad Spend (ROAS).
• Cost Per Acquisition (CPA).
• Sales and order growth rate.
• Lead generation and audience growth.

Your CV Contact WhatsApp: +971581092701

Pay: AED1,000.00 - AED2,000.00 per hour

Work Location: Hybrid remote in Umm al-Quwain City