Media Buyer Expert

Designation: Media Buyer Expert

Key Responsibilities

• Plan, create, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
• Develop and execute performance-driven strategies to increase leads, sales, and brand visibility.
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and conversions.
• Conduct audience research, keyword research, and A/B testing to improve results.
• Set up and manage pixels, tracking events, and UTM parameters.
• Collaborate with the design and content team to ensure ad creatives are aligned with campaign goals.
• Prepare detailed weekly and monthly performance reports.
• Stay updated with digital advertising trends, platform updates, and best practices.

Requirements

• 1–2 years of experience in PPC / Media Buying, preferably in a digital marketing agency.
• Strong hands-on knowledge of:
• Meta Ads Manager
• Google Ads
• Understanding of campaign objectives, bidding strategies, audience segmentation, and funnel optimization.
• Ability to analyze data and make performance-based decisions.
• Basic knowledge of Google Analytics, Meta Business Suite, and tracking tools.
• Strong communication, attention to detail, and problem-solving skills.
• Ability to work creatively and strategically under tight deadlines.

Job Type: Full-time

Experience:

• PPC: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person