media buyer (Meta & Google Ads Specialist)

We are looking for a skilled and results-driven Media Buyer who has hands-on experience running paid advertising campaigns on both Meta Ads (Facebook & Instagram) and Google Ads.

The ideal candidate should understand campaign strategy, audience targeting, creatives, optimization, retargeting, conversion tracking, and scaling winning campaigns. We are looking for someone who is proactive, analytical, and passionate about digital marketing.

Responsibilities:

• Plan, launch, and manage Meta Ads campaigns
• Create and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max)
• Monitor campaign performance and improve ROAS
• Conduct audience research and competitor analysis
• Set up conversion tracking using Meta Pixel, Google Tag Manager, and Google Analytics
• Perform A/B testing on creatives, copy, and landing pages
• Prepare weekly/monthly performance reports
• Manage advertising budgets efficiently
• Work closely with designers and content team for ad creatives

Requirements:

• Proven experience with Meta Ads and Google Ads
• Strong understanding of targeting, retargeting, and scaling strategies
• Experience with Shopify/eCommerce lead generation campaigns is a plus
• Familiarity with Google Analytics, GTM, and conversion tracking
• Ability to analyze data and make performance-based decisions
• Good communication and reporting skills
• Self-motivated and responsible

Preferred Skills:

• Experience with TikTok Ads or Snapchat Ads
• Knowledge of CRO (Conversion Rate Optimization)
• Understanding of funnels and customer journey

What We Offer:

• Growth-oriented environment
• Opportunity to work with international clients
• Long-term career opportunity
• Performance-based bonuses
• Friendly and collaborative team culture

Pay: Rs30,000.00 - Rs40,000.00 per month

Work Location: Remote